Agentic coding can take on exactly this work. Yet developers hesitate for two reasons: an AI agent changing code nobody approved, and a bill nobody can forecast.

From autocomplete to AI coding agents

Most teams still use AI as autocomplete or a pair programmer that suggests the next few lines. McKinsey’s April 2026 report, The AI revolution in software development, places most companies at this stage and notes that handing whole tasks to agents is only now being adopted. It adds that simply giving developers AI tools does not meaningfully move the needle, while agent-led workflows are leading to smaller teams, much lower unit costs and much faster idea-to-impact cycle times.

An AI coding agent works differently. Given a bug report, it reads the repository, reproduces the failing test, edits the code, runs the test suite and opens a pull request. The developer reviews a finished change instead of starting from a blank file. Without guardrails, though, the same autonomy feeds both fears above.

Automate bugs, tests and migrations

Developers getting results tend to follow the same pattern.

• Automated bug fixing. Hand over reports with a reproducible failure. The agent returns a fix and a passing test.

• AI test generation. Unit and integration tests for under-covered modules are bounded, repetitive and easy to verify.

• Code migration and legacy modernization. Framework upgrades, dependency bumps and multi-file refactoring suit agents, and free senior engineers for product work.

• Agent-ready tickets. “Fix login” becomes the failing behaviour, the files in scope and the test that must pass. A planning step before any edit avoids wasted runs.

• Model routing and flat-rate pricing. Matching each step to a right-sized model, with a flat fee or hard caps on parallel jobs, keeps token costs forecastable.

• Diff review and audit logs. Exact lines should be visible before they are written, nothing should merge automatically, and every job should end in a pull request with a plain-language summary.

“AI only matters if it holds up outside the demo. That principle shaped ML.ai around the two worries developers raise most: control and cost. The developer sees the exact lines before anything is applied, nothing merges on its own, pricing is one flat monthly fee, and a routing layer sends each step to the model that suits it. In ML.ai’s own evaluation on 1,344 real tasks, it matched the leading setup on accuracy at about a third of the cost. The agent does the work; the developer decides what ships.” says Taran Srivastava, Co-founder, ML.ai

How to pilot an AI coding agent ?

A small, measured trial shows quickly whether an agent earns a permanent place in the workflow. These five steps keep it focused:

1. Pick one repository and one chore, such as test coverage.

2. Write five tightly scoped tickets, each with an acceptance test.

3. Review every pull request closely.

4. Track merged pull requests, defect rates, test coverage, review time and cost per task, not just usage.

5. Widen the scope only when those numbers hold up.

The backlog that once demanded more hires now has another answer. Small teams that pair well-scoped tickets with a review of every change and a predictable cost remove both fears that held them back: code nobody approved and a bill nobody could forecast. The result is not a bigger team but a better-supported one, where bugs, tests and migrations get done every sprint and developers spend their time on the product.

For more information, please visit: https://ml.ai/

New Delhi [India], November 5 : If you have been searching for vegan skincare in India that is gentle, honest and actually suited to our weather, meet iSKINN. It is a clean skincare brand built on a simple idea: fewer products, better ingredients and a routine you can stick to, from the first splash of cleanser to the last spritz of sunscreen.

Every iSKINN formula is free from parabens and mineral oils, is cruelty free and is built around clinically certified actives that each have a clear job to do. And now the brand is getting ready to launch its Vegan PDRN Collection, a five product range that brings the skin recovery of Korean beauty without any animal derived sources.

Less routine. More glow.

Why Indian Skin and Indian Weather Need Smarter Skincare

Skincare advice online often comes from places with mild, cool climates. Our reality is different. Across India, skin deals with strong sun for much of the year, thick humidity in the monsoon, dry air in winter and city pollution that settles on the face by evening.

Indian skin tones also tend to show pigmentation more easily. A small breakout, a bit of sun or an irritated patch can leave a dark mark that lingers long after the original problem has gone. That is why a good skincare routine for Indian skin leans on three things: gentle cleansing that protects the barrier, calming and brightening ingredients, and a daily sunscreen you will actually reapply.

• Wear sunscreen every day. Strong sun is a daily reality in most parts of India, so SPF is not just for beach holidays.

• Go light in humid months, with a little more cushioning when the air turns dry.

• Choose calming actives such as Centella to help skin recover from heat, pollution and irritation.

• Add brightening care such as Alpha Arbutin for uneven tone and dark spots.

• Patch test first and introduce new actives one at a time.

The iSKINN range was shaped around exactly these needs: lightweight formulas, calming actives, brightening care and an SPF 50 PA++ spray that is easy to reapply on the go.

The Founder Behind iSKINN: Deb Banik

FOUNDER, iSKINN

CO-FOUNDER AND CEO, IMAGE CLINIC

8 YEARS IN THE SKIN INDUSTRY

Behind every brand worth remembering there is a person who cares about the details. For iSKINN, that person is Deb Banik.

Deb is the Co-founder and CEO of IMAGE Clinic, and he has spent the last 8 years in the skin industry. Eight years is long enough to watch trends arrive loudly and leave quietly. What never changes is what people really want from their skincare: skin that feels comfortable, looks bright and stays healthy.

iSKINN is built on that simple truth. Every product in the range has a purpose, every ingredient earns its place, and the whole routine stays easy to follow, whether you are a skincare beginner or someone who has tried it all.

Deb Banik, Founder of iSKINN and Co-founder and

CEO of IMAGE Clinic

The iSKINN Range: Five Products, One Easy Routine

Think of the range as a conversation your skin can finally follow. Cleanse, brighten, treat, moisturize, protect.

Here is what each step does.

GENTLE DAILY FOAM FACE WASH | 100 ML

Pure Cleanse

A good face wash cleans your skin without starting a fight with it. Pure Cleanse is a gentle daily foam that lifts away dirt, oil and everyday pollution, yet leaves skin feeling soft instead of tight.

Willow bark extract helps refine pores, green tea brings antioxidant care, and the Centella trio of asiaticoside, asiatic acid and madecassic acid helps calm redness and support the skin barrier.

Best for: sensitive, oily, combination and acne prone skin. Use morning and evening on damp skin.

ALPHA ARBUTIN BRIGHTENING SERUM | 40 ML

Brightening Elixir

Dull patches and stubborn dark spots can make even a good skin day feel flat. Brightening Elixir goes straight to the source. Alpha Arbutin works on pigmentation and uneven tone, while hyaluronic acid keeps skin hydrated and plump.

Antioxidant rich algae and mushroom extracts calm and refresh, and the texture is light and non sticky, so it sits happily under moisturizer and sunscreen.

Best for: dull or uneven skin tone, pigmentation and dark spots, sensitive and oily or combination skin. Two to three drops, morning and evening.

PEPTIDE SERUM FOR FINE LINES AND FIRMNESS | 40 ML

Youth Balance Serum

This is the night time treat in the routine. Youth Balance Serum brings a team of peptides together, including milk, wheat and soy peptides and the signal peptide Pal-GHK, along with Antarcticine, a glacial glycoprotein that helps skin hold on to hydration.

Stabilized Vitamin C adds brightness and Centella actives soothe, so skin looks smoother, firmer and more rested over time.

Best for: aging skin with fine lines, dull tone, sensitive skin needing repair, and normal to dry skin. Two to three drops at night.

ANTI-AGING MOISTURIZER | 50 ML

Youth Preserve Moisturizer

Moisturizer is where everything gets sealed in, and Youth Preserve does it with a little luxury. Copper Tripeptide-1 helps soften the look of fine lines, hyaluronic acid draws in moisture, and superoxide dismutase, a well known antioxidant enzyme, helps defend against daily environmental stress.

Stabilized Vitamin C, Vitamin B5 and wild chamomile oil round it out for a bright, comfortable finish.

Best for: normal to dry skin, aging skin with fine lines, dull tone and sensitive skin needing repair. Best at night.

SPF 50 PA++ SUNSCREEN SPRAY | 100 ML

Sun Mist Hydraglow SPF 50 PA++

Sunscreen is the step that protects every other step. Sun Mist Hydraglow is a light, non sticky spray with broad spectrum UV protection, plus hyaluronic acid for hydration, niacinamide to help even out skin tone and rose extract for a fresh, soothed feel.

It layers easily over the rest of your routine and tops up on the go.

Best for: all skin types, including oily, combination and sensitive skin. Shake well, spray evenly, use 15 minutes before sun exposure and reapply every 2 to 3 hours outdoors.

The Five Products at a Glance

Not sure where to start? This table puts all five products side by side.

Important: Pure Cleanse, Youth Balance Serum and Youth Preserve Moisturizer contain retinyl palmitate and are not suitable for pregnant and breastfeeding women. Please consult your dermatologist first, and always patch test before first use.

Your Daily iSKINN Routine

Follow the order you already know: cleanse, treat, protect. Start with one new product at a time.

MORNING

1. Pure Cleanse

Massage onto damp skin and rinse well.

2. Brightening Elixir

Two to three drops on cleansed face and neck.

3. Sun Mist Hydraglow SPF 50 PA++

Shake, spray evenly and reapply every 2 to 3 hours outdoors.

NIGHT

1. Pure Cleanse

Wash away the day, then pat skin dry.

2. Brightening Elixir

Two to three drops before your treatment step.

3. Youth Balance Serum

Two to three drops, massaged in gently.

4. Youth Preserve Moisturizer

Seal everything in with an even layer.

Skincare Routines by Concern

Everyone starts from a different place. Pick the concern that sounds most like you and build from there.

Introduce one new product at a time.

What Is Vegan PDRN? The Complete Guide

Skin recovery, reimagined. Vegan, gentle, glowing.

PDRN in plain words. PDRN stands for polydeoxyribonucleotide. It is made of small DNA fragments, and it has become one of the most talked about ingredients in Korean beauty for supporting skin repair and hydration, and for a smoother, plumper, healthier looking complexion.

Why is it called salmon DNA? Traditionally, PDRN has been sourced from salmon, which is why you will often hear it called salmon DNA. That origin is exactly why many people, including vegans and anyone who prefers animal free beauty, have stayed away from it.

What is Vegan PDRN? Vegan PDRN gives you PDRN style skin recovery in a fully vegan, cruelty free format. There are no animal derived sources, just modern, sustainable science made for conscious skincare lovers.

What can PDRN style skincare do for your skin? Used as part of a consistent routine, it is meant to help support skin repair, keep skin hydrated and give a smoother, plumper, healthier looking finish. 

It works best alongside barrier friendly ingredients, which is why the iSKINN collection pairs it with Centella, peptides, Pink Vitamin and a vegan collagen boosting complex. Results vary from person to person.

Vegan PDRN versus Traditional PDRN

Inside the iSKINN Vegan PDRN Collection

Each of the five products pairs Vegan PDRN with a skin loving team of actives.

Pink Vitamin

Brightens dull tones and boosts radiance for an even, glowing look.

Peptides

Help skin look firmer, smoother and more resilient.

Centella Asiatica

Calms and comforts sensitive, stressed skin while supporting the barrier.

Vegan Collagen Boosting Complex

Supports bounce and elasticity, with plant based actives in place of animal collagen.

Five products, one routine. From cleansing to treatment to protection, the five piece range is designed to work together, delivering visible hydration, glow and barrier support in a simple, effective routine. Start with one new product at a time, patch test first and finish every morning with sunscreen.

Who is it for? Anyone with stressed, tired or dull looking skin, anyone who loves the idea of Korean beauty style recovery but prefers an animal free option, and conscious shoppers who want clean, vegan and barrier friendly skincare made for Indian skin.

The promise: Clean, vegan, barrier friendly and made for Indian skin. Skin recovery, reimagined. Launch details will be shared soon on the official iSKINN channels.

The iSKINN Clean Beauty Promise

• No parabens and no mineral oils in any formula

• Cruelty free, always

• ECOCERT certified emulsifiers

• Clinically certified actives that earn their place in every bottle

• Eco conscious and biodegradable actives

• Vegan and vegetarian formulas, with the upcoming Vegan PDRN Collection fully vegan

Good to know: Youth Balance Serum is a vegetarian formula and contains milk, soy and wheat derivatives. Products that contain retinyl palmitate (Pure Cleanse, Youth Balance Serum and Youth Preserve Moisturizer) are not suitable for pregnant and breastfeeding women, so please consult your dermatologist first. As with any skincare, patch test before first use.

Ingredient Glossary

A quick, jargon free guide to the ingredients you will see on iSKINN labels and in the upcoming Vegan PDRN Collection.

Your Questions, Answered

Is iSKINN a vegan skincare brand?

iSKINN is built on cruelty free, clean formulas. Pure Cleanse, Brightening Elixir, Youth Preserve Moisturizer and Sun Mist Hydraglow SPF are vegan, and Youth Balance Serum is vegetarian. The upcoming Vegan PDRN Collection is fully vegan.

What is vegan PDRN?

Vegan PDRN is a PDRN style ingredient made without animal derived sources. PDRN is known in Korean beauty for supporting skin repair and hydration, and traditionally it comes from salmon. The iSKINN Vegan PDRN Collection offers that kind of skin recovery in a fully vegan, cruelty free format.

Is vegan PDRN as effective as salmon PDRN?

Vegan PDRN is designed to offer PDRN style benefits such as support for skin repair, hydration and a smoother, plumper look, without animal sources. Every skin is different and results vary with consistent use, so patch test first and give your routine time.

Is iSKINN suitable for Indian skin and humid weather?

That is the idea behind the range. It uses lightweight textures, calming actives such as Centella and chamomile, brightening care and an SPF 50 PA++ spray that is easy to reapply in heat and humidity. As always, patch test before first use.

Which iSKINN product is best for dark spots and dull skin?

Brightening Elixir, powered by Alpha Arbutin and hyaluronic acid, is made for pigmentation and uneven tone. Pair it with Sun Mist Hydraglow SPF 50 PA++ every morning to protect your results.

In what order should I use the products?

Cleanse first with Pure Cleanse, then apply Brightening Elixir. At night, follow with Youth Balance Serum and seal everything in with Youth Preserve Moisturizer. Every morning, finish with Sun Mist Hydraglow SPF 50 PA++.

Can I use iSKINN during pregnancy or breastfeeding?

Pure Cleanse, Youth Balance Serum and Youth Preserve Moisturizer contain retinyl palmitate and are not suitable for pregnant and breastfeeding women. For any skincare product during pregnancy or breastfeeding, please consult your dermatologist first.

How long does it take to see results?

Skincare works gradually. Hydration and glow are often the first things people notice, while changes in tone, fine lines and firmness need steady use over several weeks. Results vary from person to person.

Do I really need sunscreen every day?

Yes. UV exposure is a daily thing, even on cloudy days and near windows. Shake Sun Mist Hydraglow SPF 50 PA++ well, spray evenly 15 minutes before sun exposure, reapply every 2 to 3 hours outdoors and after swimming or sweating.

Where can I buy iSKINN, and when does the Vegan PDRN Collection launch?

iSKINN is available on the official website and on Amazon. The Vegan PDRN Collection is launching soon, and launch details will be shared on the official iSKINN channels.

Nourish your natural beauty. Recover your glow.

About iSKINN

iSKINN is a clean, cruelty free skincare brand made for Indian skin. Founded by Deb Banik, Co-founder and CEO of IMAGE Clinic, it offers five products free from parabens and mineral oils, built on clinically certified actives. A Vegan PDRN Collection is launching soon. Available on the official website and Amazon.

That gap between ambition and access sits at the centre of Unstop’s work. A recent government-backed innovation challenge offers a clear view of how it plays out.

A Challenge Built Around Real Problems

SEVA FIRST – Rashtriya Youth Innovation Challenge 2026 is part of the wider Seva First Innovation Challenge, a national initiative that asks young people to identify real problems in their communities and develop solutions that are affordable, scalable and implementable. Delhi’s higher education minister launched the programme at Delhi Technological University on 19 September, with DTU anchoring the northern region. Mentorship and government support are built into the structure.

What makes it instructive is the format. The brief is not an exam question. Students are asked to look at the world around them, name a problem and propose something that could work.

The opportunity was first listed on Unstop, which is now directing its student community to the official government portal. While this may seem like a small step, it highlights Unstop’s role in making such initiatives more accessible. The platform is not the owner of the opportunity; its role is to bring it to the attention of students who might otherwise never come across it.

Why Visibility Matters

India’s hiring ecosystem is still working out what counts as evidence of ability. HirePro’s State of College Hiring in India 2026 found that 96 per cent of colleges believe employers have embraced skills-first hiring, while only 21 per cent of corporates say they have fully made that shift. The same report found that 68 per cent of students consider themselves job-ready from day one, against 9 per cent of employers who agree.

Students, colleges and employers, in other words, are reading the same market differently. Where shared evidence of capability is thin, familiar signals fill the gap: the degree, the college name, the network. Those signals favour students who already have access to the right campus and the right introductions.

A challenge entry offers a different kind of evidence. A student who identifies a problem, develops a solution and defends it before evaluators demonstrates initiative, critical thinking and the ability to apply knowledge beyond the classroom. While it may not replace conventional hiring assessments, it adds another dimension to understanding a student’s potential.

Where Unstop Fits

Founded by Ankit Aggarwal in 2019, Unstop describes itself as India’s largest early-talent community engagement and hiring platform. The company says it connects more than 32 million students and early professionals, from over 20,000 colleges, with 35,000-plus employers. It has powered programmes such as the Adobe Hackathon and reports more than 200,000 engagements and 25 million assessments completed.

Aggarwal, who worked at Sapient, Deloitte and Teach For India before turning entrepreneur, argues that the student journey is changing. The old sequence of education, graduation and job is giving way to one in which students build experiences and proof of skills first, and opportunities follow. His conclusion is a simple one: young talent should not have to wait until graduation to show what it can do.

For that to be more than a slogan, three things have to hold. An opportunity has to be discoverable, so a student in a smaller town hears about it at all. It has to be accessible, so a student from a Tier 2 college can enter on the same terms as one from a leading campus. And it has to be actionable, with a clear path from entry to outcome. The question is no longer whether India has enough talent. It is whether we are creating enough platforms for that talent to be seen, tested and recognised.

Unstop isn’t just creating talent. It is helping talent find opportunities, get discovered and prove what it can do.

A Signal, Not a Guarantee

None of this replaces rigorous evaluation. A challenge entry is evidence, not a promise, and employers will keep weighing it alongside other factors. The HirePro numbers are a reminder that skills-first hiring remains unfinished work.

But the direction is clear enough. As more of India’s opportunities, from corporate programmes to government initiatives, move into open formats, the question is who gets to see them.

India does not need to manufacture ambition. It already has plenty. The task is to widen the routes by which that ambition meets a real problem, a real audience and a fair chance to be judged on the work. A country’s talent is only as visible as the platforms that carry it.

New Delhi [India] : SoftTech Engineers Limited, a pioneer in AECO (Architecture, Engineering, Construction & Operations) technology and e-governance solutions, highlights how digital Transferable Development Rights (TDR) exchanges are beginning to reshape the way development rights are discovered, transacted and managed across India's growing urban landscape.

As Indian cities continue to expand and urban infrastructure requirements become increasingly complex, TDR has emerged as an important urban planning instrument, enabling development potential to be transferred from one property or designated area to another. While TDR has traditionally involved multiple stakeholders, negotiations and documentation, the emergence of digital TDR exchanges is beginning to change how these transactions can be managed.

A digital TDR exchange brings TDR owners, developers, builders and other stakeholders onto a structured digital platform where development rights can be discovered, transacted and managed through connected workflows — moving these transactions from a largely fragmented process toward a more organised and transparent marketplace.

Traditional TDR transactions involve multiple steps, including certification, listing, buyer discovery, negotiation, documentation, payments, compliance and registration. When managed through fragmented processes, stakeholders face limited market visibility, administrative delays and repeated coordination. A digital TDR exchange can bring these stages together within a centralised ecosystem, enabling participants to access relevant information, discover available development rights and progress transactions through digital workflows.

Greater market transparency is one of the most significant advantages of this shift. In conventional transactions, stakeholders may have limited access to information about available TDR, prevailing rates and market activity. A centralised digital platform can provide greater visibility, helping buyers and sellers make decisions based on relevant market information — creating wider market access for TDR owners and simplifying the process of identifying suitable TDR opportunities for developers.

Advanced technologies are also creating new possibilities for the TDR ecosystem. Blockchain can support secure and tamper-resistant records, while AI and analytics can help derive insights from transaction and market data. Digital workflows can reduce paperwork and physical interactions, while integrated payment mechanisms can connect financial transactions with the broader transaction journey — together creating a more connected and reliable TDR ecosystem.

The evolution of TDR exchanges reflects a broader shift taking place across urban governance and real estate — from manual processes toward digital, data-driven ecosystems. As cities become increasingly technology-enabled, the systems supporting development rights will also need to evolve. A digital TDR exchange can provide the infrastructure for a market that is more transparent, accessible, efficient and technology-driven.

SoftTech Engineers Limited's CivitTDRx is designed to support this evolution, enabling a connected digital ecosystem where development rights can be discovered, transacted and managed more efficiently across India's urban landscape.

About SoftTech Engineers Limited

SoftTech Engineers Limited (SEL) is a technology company focused on developing digital solutions for the Architecture, Engineering, Construction and Operations (AECO), and infrastructure sectors. The Company provides enterprise platforms that help government bodies and infrastructure organizations digitize planning, approvals, and project monitoring processes. Its key products, including CivitPLAN & CivitPERMIT (AutoDCR®), CivitINFRA (PWIMS) and CivitBUILD (Opticon) enable building plan approvals, urban governance, and infrastructure project management, supporting greater efficiency, transparency, and real-time oversight in public infrastructure and urban development.

www.softtechglobal.com

NSE: SOFTTECH

Hyderabad (Telangana) [India], October 30 : The prestigious Kisan Maharaj Awards 2026, organised by Racha Ramulamma (Ramya) and Shravan in association with WiseTV and Myvilej Solutions Limited, was successfully held at Shilpakala Vedika, Hyderabad, on Thursday. The grand event celebrated the remarkable contributions of outstanding farmers to agriculture, rural development, and society.

The entire event was meticulously planned, coordinated and successfully executed under the leadership of Racha Ramulamma (Ramya) and Shravan, whose dedicated efforts played a crucial role in making the programme a grand success.

The prestigious ceremony witnessed the participation of prominent political leaders, public representatives, industrialists, entrepreneurs, agricultural experts, business personalities and farmers from various regions.

Distinguished guests included former Telangana Minister and MLA Sri T. Harish Rao, Telangana BJP President Sri N. Ramchander Rao, and Sri Vijayasai Reddy, along with several other political leaders and eminent personalities.

The Kisan Maharaj Awards 2026 recognised farmers who demonstrated exceptional dedication, innovative agricultural practices, sustainable farming methods and significant contributions to agricultural productivity and rural prosperity.

Outstanding farmers were honoured with prestigious awards in appreciation of their achievements, commitment and valuable services to the farming community.

Speaking on the occasion, dignitaries highlighted the importance of farmers in strengthening the nation’s economy, ensuring food security and promoting sustainable agricultural development.

The programme conveyed the inspiring message that farmers are the true Maharajas of India, deserving recognition, respect and encouragement for their tireless contributions to society.

Racha Ramulamma (Ramya) and Shravan expressed their happiness over the overwhelming response and successful execution of the event. They emphasised the importance of recognising agricultural excellence and encouraging the younger generation to appreciate farming and agricultural innovation.

The event brought together representatives from different political parties, business communities, social organisations and media platforms, reflecting widespread support for the farming sector.

Print, electronic and digital media representatives attended the programme and covered the celebrations.

The organisers extended their heartfelt gratitude to the distinguished guests, award recipients, farmers, sponsors, business leaders, media representatives and everyone who contributed to the successful organisation of the event.

The grand success of Kisan Maharaj Awards 2026 marked another significant initiative in celebrating India’s farming community and promoting agricultural excellence.

Event Organisers: Racha Ramulamma (Ramya) and Shravan
In Association With: WiseTV and Myvilej Solutions Limited
Venue: Shilpakala Vedika, Hyderabad
Date: October 29, 2026

Mumbai (Maharashtra) [India], October 27: After generating considerable excitement and attracting an enthusiastic audience during its two-day run in New Delhi, the 2026 Taiwan Film Festival is now heading to India's entertainment capital, Mumbai, this Saturday, October 31, with three internationally acclaimed films that celebrate Taiwan's sporting achievements, explore its political history and delve into complex human relationships.

The festival, which brought six diverse Taiwanese films to Triveni Kala Sangam in New Delhi on October 24–25, will make its Mumbai debut at G5A Warehouse, Mahalaxmi, marking a significant milestone in Taiwan's efforts to expand its cinematic and cultural presence in India.

Organised by Taiwan's Ministry of Culture and the Taipei Economic and Cultural Center (TECC) in India, in collaboration with G5A for the Mumbai edition, the festival will present HERO! HITO!, Before the Bright Day and Deep Quiet Room. The selection includes films that have earned nominations and awards at prestigious international festivals, including the Golden Horse Awards, widely regarded as among the most important honours in the cinema world.
 

The festival's Delhi edition drew considerable media attention and brought together Taiwanese residents, Indian cinema enthusiasts, cultural representatives and members of the diplomatic community. A screening of the baseball documentary HERO! HITO! attracted a packed audience of Taiwanese and Indian viewers.

The event also generated lively conversations about Indian cinema. Dr Mumin Chen, Chief Representative of TECC India, expressed admiration for Bollywood actors and filmmakers, including Ranveer Singh, Aamir Khan and Shah Rukh Khan. His praise for Dhurandhar became one of the festival's widely reported talking points.

The momentum generated in Delhi is expected to provide a promising backdrop for the Mumbai edition, which aims to introduce Taiwanese storytelling to a wider audience, particularly in a city that serves as the heart of India's film industry.

Three Films, Three Distinct Cinematic Experiences

Opening the Mumbai festival will be HERO! HITO!, an inspirational sports documentary recounting Taiwan's remarkable journey from its heartbreaking baseball defeat in 2013 to its historic victory at the 2024 WBSC Premier12 championship.

Through compelling match footage and personal interviews with players, the documentary captures the determination, resilience and collective spirit that propelled an underdog team to international glory. Beyond baseball, it is a story of national pride and the refusal to surrender despite overwhelming challenges.

Following this, audiences will experience Before the Bright Day, the acclaimed directorial debut of Shih-Han Tsao. Set against the politically turbulent backdrop of the 1996 Taiwan Strait Crisis, the film follows a teenager named Chou as he navigates adolescence, family troubles, friendship and uncertainty about his future.

As political tensions threaten the stability of everyday life, Chou struggles with academic pressures, financial difficulties at home and the possible departure of the girl he admires. The film offers a sensitive portrayal of growing up amid geopolitical uncertainty.

Before the Bright Day received nominations at the 2025 Golden Horse Awards and competed in the New Directors section of the prestigious San Sebastián International Film Festival. It was also nominated for Best Youth Film at the Asia Pacific Screen Awards, earning recognition beyond Taiwan.

The day's final screening, will feature Deep Quiet Room, an emotionally intense psychological drama directed by veteran documentarian Shen Ko-shang.

The film follows Yu-ming, a grieving husband attempting to understand the circumstances that led to his pregnant wife's death. While caring for his father-in-law, who is experiencing dementia, he gradually uncovers disturbing family secrets and confronts questions about trauma, relationships and emotional suffering.

Deep Quiet Room secured seven nominations at the 2025 Golden Horse Awards and won major recognition at the Pingyao International Film Festival, including Best Film, Best Actor and an Audience Award. Its international recognition has established it as one of the notable films in the Mumbai programme.

Cinema as a Bridge Between India and Taiwan

Speaking about the festival's larger purpose, Dr Mumin Chen said it was among the most important annual cultural initiatives organised by TECC India.

He explained that the selection of films was intended to introduce Indian audiences to different aspects of Taiwanese society, from sporting achievements and technological advancement to family relationships and social issues.

Chen also expressed hope that cultural exchanges could eventually encourage greater cooperation between the Indian and Taiwanese film industries, including more joint productions and opportunities for Indian films to reach Taiwanese audiences.

Ms Isabel Lin, Head of the Cultural Division at TECC India, emphasised that the festival's diversity was central to its purpose. The programme seeks to present Taiwan through cinema's ability to explore personal experiences, cultural identity, history and contemporary society.

The move to Mumbai represents a particularly important step in this effort. While New Delhi has traditionally hosted the festival, expanding to India's commercial cinema capital opens opportunities to engage filmmakers, producers, distributors, students and wider audiences interested in international cinema.

For Mumbai's film enthusiasts, the October 31 screenings offer an opportunity to discover Taiwan beyond its globally recognised semiconductor industry and technological achievements.

From the roaring celebrations of a baseball championship to the anxieties of a teenager living through political uncertainty and the haunting emotional journey of a grieving husband, the three films promise a cinematic encounter with the ambitions, vulnerabilities and resilience of Taiwanese society.

The screenings will take place at G5A Warehouse, Shakti Mills Lane, Mahalaxmi, Mumbai, on Saturday, October 31, from 11 am to 8 pm. Entry is free with prior registration, subject to availability.

With its successful Delhi chapter providing momentum, the Mumbai debut promises to take Taiwan's cinematic storytelling to a new audience and strengthen the growing cultural relationship between Taiwan and India.

New Delhi [India] : Hyderabad-based ColdKonnect Tech Solutions is building a digital network for India's cold chain. It connects farmers, traders and companies with cold storages, refrigerated (reefer) trucks and cold-chain suppliers on one verified platform. Its founder, Koundinya Pochampally, describes the company less as a startup than as the third chapter of a family promise to India's farmers.

"I didn't set out to launch a startup. I set out to honour a fifty-year promise," he says.

Three generations, one mission

The story begins in the pomegranate orchards of Anantapur, Andhra Pradesh. Koundinya's grandfather, P. Sudhakar Rao, was a member of the Government of India's Mission for Integrated Development of Horticulture (MIDH) and an advisor to ICAR's horticulture research institute. Over five decades he counselled farmers across four states, free of charge, and helped bring the Ganesh pomegranate variety to South India's drought-prone districts.

The second generation, Koundinya's father, Dr. P. Upender Rao, founded the Coldcare Group in 1998. It went on to become an established cold-storage construction, operations and reefer-transport business.

Koundinya returned to India in 2022 after his studies at the University of London, days before his grandfather passed away. Reading through his grandfather's handwritten advisory notes and his father's cold-storage blueprints, he saw the missing piece. Farmers needed a single place, on their own phone and in their own language, to find cold storage, arrange transport and get the information they need to sell well.

"Technology can scale access, but it cannot manufacture trust," he says. "Every feature we build has to answer one question: does this help a smallholder earn more? That question came directly from my grandfather's field notebooks."

The problem: information, not infrastructure

India loses a large share of its harvest after it leaves the farm. A widely cited ICAR-CIPHET study put annual post-harvest losses at about ₹92,651 crore. Cold storage capacity has grown for two decades, yet many facilities run part-empty. A farmer still struggles to find a reliable storage in the next district when he needs it the next morning.

"The gap is not capacity. The gap is information," Koundinya explains. "A cold storage that nobody can find, book or trust is infrastructure that doesn't work. Policymakers build the highway. We build the GPS."

Two apps, one verified network

Cold Konnect runs as two apps on a shared platform, both available on Google Play and the Apple App Store.

The Cold Konnect User app serves farmers, traders and corporate buyers. They can search for cold storages and trucks by location and send requests for space or loads. The app also gives them an AI plant-disease scanner, live mandi rates and a community where farmers discuss crop problems and trade produce. It is built for rural India: multiple Indian languages and simple, jargon-free design.

The Cold Konnect Partner app serves cold storage owners and truck fleet operators. Storage owners get temperature and humidity sensors installed by the Cold Konnect team, plus shareable temperature reports for clients and insurers. An inventory module tracks lots, marks and gate passes. Reefer and dry trucks get GPS tracking, with temperature monitoring on reefers, so a fleet owner sees every truck on one screen. Partners pay a simple yearly subscription with no commission on bookings or enquiries. Their facilities become discoverable to buyers across India.

Listings are verified before they go live, so buyers can trust who they are dealing with. Verified temperature records also let small operators compete for food-processing, pharma and export customers who demand compliance documentation.

"We are not building new cold storages," says Koundinya. "We are filling the ones that already exist."

Building for generations

Koundinya measures Cold Konnect's success in decades, not quarters. He sees cold-chain data as future public infrastructure. Verified storage and temperature records could support food-security planning, price stability and even farm credit, with a farmer's verified storage history one day serving as collateral.

His picture of success is a single morning in Anantapur. A pomegranate grower checks mandi rates and finds a verified cold storage nearby. He diagnoses a leaf disease in Telugu within seconds, books storage and transport, and gets a better price for fresh produce. In his post on the Cold Konnect community, he mentions that his grandfather once worked with Sudhakar Rao garu.

"That," says Koundinya Pochampally, "is the world we are building."

About Cold Konnect

Cold Konnect (ColdKonnect Tech Solutions Pvt. Ltd., Hyderabad) connects India's farmers, traders and businesses with verified cold storages, reefer trucks and cold-chain suppliers through the Cold Konnect User and Cold Konnect Partner apps.

Website: coldkonnect.com | Email: info@coldkonnect.com

In 2026, sovereign cloud is emerging as a strategic priority for Indian enterprises seeking to balance innovation with regulatory compliance, resilience, and long-term digital independence. As per the report by the Electronics & IT Ministry, India is strengthening AI-ready cloud infrastructure under the Digital India initiative, with the country’s cloud data centre capacity expected to grow four to five times by 2030, reflecting the growing importance of sovereign digital infrastructure.

Data has become one of the most precious resources in the modern business environment. It may refer to customer data, transaction records, training datasets for AI technologies, and intellectual property rights of companies.

Data Sovereignty Has Moved Beyond Compliance

Sovereign cloud is often viewed through the narrow lens of data localisation, but its scope extends far beyond where data is stored. It is about ensuring that data, infrastructure, and operations remain subject to Indian laws and regulatory oversight, while giving businesses greater control, transparency, and accountability over how their data is managed and processed.

The launch of the DPDP framework and the new sectoral regulations are prompting enterprises to rethink the architecture and models based on overseas regions and international movement of data.

Such a change can be seen among industries like BFSI, healthcare, manufacturing, government services, defense, and critical infrastructure.

Today, businesses realize that compliance is a continuous process rather than a one-off effort.

AI Adoption Is Accelerating the Need for Sovereign Infrastructure

Artificial Intelligence is increasingly gaining significance in enterprise functions. Enterprises are using AI technology for various functions, including customer interactions, predictive analysis, automation, security, and operational intelligence.

However, the safety of AI is dependent on the underlying infrastructure.

According to a study conducted by IDC in collaboration with Dell Technologies, 96 per cent of Indian government officials are developing a sovereign AI strategy.

It demonstrates the increasing significance of sovereign digital ecosystems and data environments.

While enterprises create AI models specific to a certain domain, there is increasing concern about data leakage, model ownership, security of inference, and adherence to regulations.

Enterprises want to use an environment where sensitive data sets can be processed safely without any jurisdictional risks.

Sovereign Cloud helps enterprises to innovate using AI technology without losing control over their key digital assets.

Digital Trust Is Becoming a Competitive Advantage

The digital economy in India is dependent on major government-driven initiatives for digital infrastructure, like identities, payments, and interoperable platforms.

In this development phase, the bar has been set much higher when it comes to transparency, accountability, and digital trust.

Consumers are now more concerned about how data is collected, stored, processed, and protected by an organisation.

Investors, regulators, and partners also assess organisations on the grounds of cyber resilience and governance maturity.

Rahul Takkalapally, Co-founder, BharathCloud, says, “Cloud adoption in India is evolving beyond scalability and cost optimisation. Businesses today are prioritising data sovereignty, regulatory compliance, and digital resilience. As AI adoption accelerates, sovereign cloud infrastructure is becoming essential for organisations seeking greater control, security, and trust in their digital ecosystems.”

Resilience Matters More Than Ever

The disruptions in data centre environments across the world in recent times have underlined the significance of designing resilient infrastructure, having disaster recovery solutions in place, and backup plans.

Organisations can ill afford any downtime, loss of mission-critical information, or any dependency that reduces their control in the event of such incidents.

Sovereign cloud solutions have enabled organisations to design resilient systems by providing localised data centres, jurisdictional control, disaster recovery solutions, and improved observability.

Sovereign Cloud Is Becoming a Growth Market

The push towards sovereign cloud usage can be seen throughout the world. According to industry figures, the sovereign cloud industry is forecasted to expand from an estimated value of USD 139 billion in 2026 to over USD 650 billion by 2035 due to increasing localisation demands, security considerations, and the need for jurisdiction-controlled infrastructures.

At the same time, international tech companies are making huge investments in India’s cloud industry owing to its growing importance as a centre for digital infrastructure.

Investments worth billions of dollars in AI-enabled data centres and cloud infrastructures are being made in different parts of India.

The Future of Cloud in India Will Be Sovereign by Design

The future wave of India’s digital revolution will not just depend on how much cloud infrastructure companies will use, but how well they manage to govern, control, and protect it.

A sovereign cloud infrastructure is no longer something that can remain out of scope for businesses, as it becomes essential to create a trusted ecosystem for AI, to ensure cyber resilience, regulatory compliance, and sovereignty.

With businesses moving at a rapid pace into the AI era, the key questions change from “Are we ready for the cloud?” to “Is our cloud strategy future-ready, compliant, and sovereign?”

In 2026, sovereignty is no longer just about geography. It is about ownership, resilience, trust, and the ability to shape one’s own digital destiny. For more information, please visit: https://bharathcloud.com/

Pune (Maharashtra) [India], October 21: Most financial firms compete for fresh money. Clearclaim Ventures Pvt. Ltd. works with money that already exists but has lost track of its owner. The Pune company helps investors and families recover old shares, unclaimed dividends and related assets, and it has built that work into a business with a defined set of services, three co-founders and a client base it puts in the hundreds.

A market created by unclaimed dividends

The opportunity comes from how Indian company law treats dormant holdings. Under Section 124(6) of the Companies Act, 2013, shares on which dividends stay unpaid or unclaimed for seven consecutive years must be transferred by the company to the Investor Education and Protection Fund (IEPF), which the Central Government established. The holdings are not lost for good. Any person whose shares or dividends have been transferred can apply to the IEPF Authority through the online Form IEPF-5, and the application is then verified with the company concerned.

The pool is large. Business Today reported in April 2026 that nearly ₹2.2 lakh crore of unclaimed financial assets sits across banks, provident funds, insurers and market investments as of December 2025, including ₹89,004 crore in equity shares and dividends held by the IEPF Authority. A second report in the same publication counted those shares across 1,671 companies.

Claiming is mostly a documentation exercise. The work can involve tracing shareholder records, establishing succession, completing paperwork and, in many cases, converting paper shares into demat form before an IEPF claim is filed. That is the gap Clearclaim has chosen to fill.

Seven services, one common thread

The company’s profile lists seven services: recovery of old shares and dividends, IEPF claims, duplicate certificates for lost or forgotten shares, transfer of shares after a shareholder’s death, conversion of physical shares to demat form, provident fund transfers, withdrawals and claims, and nominee claims on bank accounts, lockers, mutual funds and insurance. Each deals with an asset that its owner, or the owner’s family, can no longer easily reach.

Leadership and structure

Shrikant Pandore, co-founder and chief executive, sets the company’s strategic direction and oversees its operations and resources. Co-founder and chief operating officer Hardik Manek heads the operations team and handles the day-to-day processing of claims.

The profile also names a qualified team of twenty-five professionals and an advisory group drawn from accounting, law, banking, investing and technology.

“Our goal is to take a very complicated process and make it simple for investors,” Shrikant says.

Mr. Hardik Manek Co- Founder of Clearclaim describes the operating priority in similar terms. “Our focus is on customer success,” he says. “Maintaining transparency and efficiency builds trust with clients who come to us after years of confusion and frustration.”

The company says it uses artificial intelligence across claim processing, gives clients a written service agreement on stamp paper and offers a full refund if a claim is not settled. These are the company’s own descriptions of its terms.

Scale and results

The company’s 2024 profile reported work with more than 300 companies, more than 500 clients and more than 1,000 DEMAT and IEPF claims filed, with over ₹50 crore of shares and dividends recovered. In a statement issued in September 2026, Pandore said the firm had assisted 1250+ of clients and helped recover more than ₹150 crore. Both sets of figures come from the company.

What comes next

Clearclaim says it documents each recovery from start to finish and runs awareness work on the fraud risks that surround unclaimed assets. It also says it plans to expand that awareness work, engage with financial institutions and use technology to make the recovery process more transparent.

The market it serves is still growing. The Business Today analysis said the number of shares held by the IEPF has risen about 17 percent a year, and their value about 26 percent a year. For a company whose raw material is dormant wealth, that is the number that matters most.

Disclaimer: This article is for informational purposes only and does not constitute financial advice.

CollabNexus – From Influencer Marketing Services to a Connected Digital Collaboration Ecosystem

The introduction of CollabNexus marks an exciting upgrade for DigiSoft Nexus services, as they take a significant leap forward in their approach to influencer marketing by providing both an expanded agency-based service model and a robust platform that allows brands, creators, and independent digital talents to interact and collaborate.

DigiSoft Nexus has built upon their knowledge base by creating CollabNexus. The platform expands on the concept of collaborating with influencers and companies for digital marketing purposes; it also creates a platform that brings together people from different fields (i.e. creative, production, communication, etc.) to collaborate in developing digital marketing campaigns.

This expansion is driven by an ever-increasing demand for digital talents within the digital sector to be connected to each other via a variety of platforms. The majority of successful campaigns require additional resources beyond just influencers. In addition, brands must utilize video editors, photographers, content developers, and many other creative digital talents to turn their marketing strategies into effective digital experiences.

CollabNexus: Multiple Opportunities for Collaborations

CollabNexus wants to make it easier for people to find all digital talents through this platform. Brands have access to platforms where they can find potential influencers and creative talents to help meet their marketing goals.

CollabNexus provides a platform for content creators and influencers to find potential brand partnerships, grow their professional network, and find collaboration partners that align with their content, expertise, and target audience. CollabNexus also provides opportunities for video editors, photographers, and other types of digital talents who contribute to creating high quality content and effective marketing campaigns.

The approach used by this company acknowledges that a successful digital marketing campaign will continue to rely heavily upon combining different types of expertise (skill sets), varied creative approaches (perspectives), and strategic goals (business objectives).

Building on Experience to Meet Changing Market Needs

The development of CollabNexus is based on DigiSoft Nexus’s knowledge and experience in working with influencers to promote products/services and executing online campaigns. In its earlier form, DigiSoft Nexus was an agency that connected brands with influencers so that they could create content about the brand.

CollabNexus will expand on what DigiSoft Nexus has done before. It will provide a way for many different people to find possible collaborators and look into various ways to work together.

CollabNexus wants to help solve that problem by creating a collaborative space for finding and working together, and it goes further than simply connecting with influencers to include the broader creative community who support digital growth.

About CollabNexus

CollabNexus is an online digital influencer and brands collaboration platform created by DigiSoft Nexus that brings together brands, influencers, content creators, and other digital talents.

The platform expands on traditional influencer marketing to include other creative professionals like video editors and photographers. CollabNexus provides a place for these talents to find each other, collaborate, and grow their businesses through collaboration within the growing digital marketing industry.

Media Contact

Company: CollabNexus by DigiSoft Nexus
Website: https://collabnexus.ai/
Email: om@collabnexus.ai
Media Kit: Sent upon request

Mumbai (Maharashtra) [India], October 17: The Salute Tiranga Cricket League (STCL), an initiative aimed at discovering and nurturing promising grassroots cricketers, unveiled its official trophy and jersey at a grand event held at Novotel, Juhu, Mumbai, on Friday. The launch marked a significant step towards building a platform that empowers talented players, removes financial barriers and creates opportunities for them to progress to higher levels of cricket.

The grand launch was attended by former Indian cricketer and former BCCI Chief Selector Chetan Sharma, STCL Brand Ambassador and international wrestler Sangram Singh, former Indian cricketer and STCL Mentor Ashok Malhotra, producer Vinod Bachchan and several prominent personalities from the entertainment and sports industries. The event brought together cricketing experience and celebrity participation to spotlight the league’s mission of identifying and supporting deserving grassroots talent.

Adding star power to the initiative, the league’s celebrity team owners were also associated with the launch. Prab Gerewal represents Punjab, Neelam Giri represents Uttar Pradesh, actress Ashnoor Kaur represents Mumbai, Alankrita Sahai represents Delhi, Steffy Patel represents Tamil Nadu, Kashika Kapoor represents Rajasthan, Sana Sultan represents Haryana and Diljott represents Gujarat. Producer Vinod Bachchan and director Neeraj Pathak were also among the prominent personalities associated with the event.

The league’s leadership comprises Rajesh Jha, Chairman; Ravi Chikara, Vice Chairman; and Mukesh Singh, Director. Chetan Sharma serves as League Commissioner, while Ashok Malhotra, former Indian cricketer and former Chairman of the BCCI Cricket Advisory Committee (CAC), serves as Mentor. Their experience and guidance are expected to play an important role in shaping the league’s sporting vision and development.

Speaking at the launch, Chetan Sharma, former Indian cricketer, former BCCI Chief Selector and League Commissioner of STCL, said, “India has no shortage of cricketing talent. From small towns to villages and local grounds, there are countless young players who dream of representing their country and making a mark in the game. However, many of them do not get the right opportunities because of financial constraints or a lack of exposure. STCL is an encouraging initiative because it aims to bring such talent into the spotlight and give deserving players a chance to prove themselves. When we create the right environment and provide players with the necessary facilities, guidance and competitive exposure, we give their talent a genuine opportunity to flourish. I am proud to be associated with a platform that places merit and potential at the forefront.”

In a joint statement, Rajesh Jha (Chairman), Ravi Chikara (Vice Chairman), Mukesh Singh (Director) and Ashok Malhotra (Mentor) said, “The unveiling of the official trophy and jersey is an important milestone in the journey of the Salute Tiranga Cricket League. For us, STCL is not just about organising a cricket competition; it is about creating opportunities for talented players who often remain unnoticed despite their dedication and ability. We strongly believe that financial limitations should not stand in the way of a cricketer’s dreams. Our aim is to provide deserving players with the facilities, support, guidance and competitive exposure they need to take their game forward. With the support of our cricketing leadership, brand ambassador and celebrity team owners, we hope to build a strong platform that recognises grassroots talent and helps aspiring cricketers move closer to their goals.”

Conceptualised by a group of passionate cricketers and social activists, STCL seeks to provide a genuine platform for talented grassroots-level players above the age of 16 who have limited access to conventional cricketing opportunities. The league aims to address one of the key challenges faced by aspiring cricketers: the financial burden associated with tournament participation, league fees, travel and accommodation.

Under its proposed support structure, selected players will receive free accommodation, meals, transportation, travel and match fees throughout the league. By providing these essential facilities, STCL aims to create a professional and supportive environment where players can focus on their performance, develop their skills and compete for opportunities to advance in the sport.

The association of experienced cricketers such as Chetan Sharma and Ashok Malhotra further reinforces the league’s emphasis on sporting guidance and talent development. Meanwhile, the participation of Sangram Singh as Brand Ambassador and the celebrity team owners is expected to bring greater visibility to the initiative and encourage wider engagement with grassroots cricket.

With its official trophy and jersey unveiled, the Salute Tiranga Cricket League has taken an important step towards bringing emerging talent, sporting expertise and public participation together under one platform. Its central mission remains clear: to ensure that deserving cricketers receive the opportunity, support and exposure they need to pursue their dreams, irrespective of their financial background.

Organised under the aegis of The Economic Times’ supply chain vertical, the ET Supply Chain Awards recognise organisations reshaping logistics, warehousing and operations through measurable innovation. That a home-relocation service (a category long associated with word-of-mouth referrals, paper estimates and unpredictable moving-day experiences) should win Gold in an AI/ML logistics category says as much about how far the sector has evolved as it does about the platform itself.

Solving Relocation’s Oldest Problem With Data

India’s packers and movers industry has historically been fragmented and unorganised, with quality and pricing varying widely from city to city and vendor to vendor. NoBroker Packers and Movers was built specifically to bring structure to that chaos, offering customers verified service partners, transparent quotes and end-to-end coordination for household and office relocations, as an extension of NoBroker’s broader mission of removing middlemen and inefficiency from real estate-adjacent services.

It is this relocation vertical where artificial intelligence and machine learning appear to have been applied most directly:

1. Matching customers with the right moving partner based on location, load size and timelines

2. Forecasting demand across cities and seasons to ensure vehicle and manpower availability

3. Optimising routing and scheduling to cut down transit time and cost

4. Reducing the uncertainty that has traditionally made moving day one of the more stressful parts of relocating.

The ET Supply Chain Awards jury’s decision to recognise this work with Gold suggests that NoBroker Packers and Movers’ AI-led approach has matured well beyond a basic booking platform, into a logistics system capable of standing up against dedicated freight, warehousing and manufacturing players at a national awards platform.

Why Does This Award Matter?

Industry recognition of this kind matters for a few reasons:

• First, it validates NoBroker Packers and Movers’ positioning as a technology-led logistics service, not merely a marketplace connecting customers to local movers, a distinction the vertical has worked to establish since its inception.

• Second, it signals to the broader supply chain community that consumer-facing relocation services, not just enterprise freight and manufacturing operations, are becoming serious contributors to AI-led operational innovation in India.

• Third, for a business operating in a notoriously fragmented and unorganised market, an external, editorially-driven award offers a credible signal of execution quality to customers, franchise partners and investors alike.

The ET Supply Chain Awards are judged against the backdrop of India’s broader supply chain modernisation story. As e-commerce growth, urban migration and rising consumer expectations push logistics efficiency into sharper national focus, awards platforms such as this one have increasingly gravitated toward recognising AI and machine learning as the primary lever for the sector’s next phase of improvement whether that shows up in predictive fleet management and warehouse automation for large industrial players, or, as in this case, smarter orchestration of last-mile household relocations for millions of Indian consumers.

A Company Built on Removing Friction

NoBroker Packers and Movers operates under the umbrella of NoBroker Technologies Solutions Private Limited, founded in 2014 by Saurabh Garg, Amit Kumar Agarwal, and Akhil Gupta to eliminate brokerage costs from India’s residential real estate market. Over the past decade, the parent platform has expanded from a peer-to-peer rental and resale listing service into a broader ecosystem spanning home loans, legal and rental agreement services, interior and painting services, society management software, and relocation services each vertical built around the same core philosophy: apply technology to remove cost and inefficiency at every stage of a customer’s home journey, not just at the point of transaction.

Seen in that context, this Gold award is a natural extension of that philosophy rather than a departure from it, applying AI/ML capability built to solve inefficient matching and coordination problems in real estate to an equally fragmented, equally overdue-for-disruption category: packing, transport and relocation logistics.

Looking Ahead

For NoBroker Packers and Movers, the recognition arrives at a moment when India’s logistics and supply chain sector is under increasing scrutiny for its ability to modernise using data and AI rather than manual coordination and legacy processes. Standing shoulder to shoulder with established names such as Tata Motors and ITC at a national industry awards platform gives the relocation vertical a strong data point as it continues to scale across Indian cities.

Whether this Gold marks a one-off recognition or the start of a more visible presence for NoBroker Packers and Movers in logistics and supply chain circles will likely depend on how the vertical chooses to scale and showcase its AI/ML capabilities going forward but for now, the award stands as clear evidence that a service built to make moving homes easier is also, quite literally, learning to move smarter.

New Delhi [India], October 15: Every financial revolution begins as speculation. The successful ones eventually become infrastructure. Each age has trusted in a different form of value.

In the past, people stored their wealth in gold because it was rare and widely trusted. Over time, that trust shifted to banks, governments, and large companies, which gave value to money, stocks, and other financial assets. Today, technology is changing the way we think about wealth. As more aspects of life move online, people are beginning to trust digital assets alongside traditional forms of investment, creating new ways to store and grow wealth.

Digital assets represent a manifestation of that change.

When we discuss digital assets, the conversation frequently becomes simplified and dramatic, about the roller-coaster rise and fall of bitcoin or cryptocurrency market volatility. These narratives undoubtedly capture attention, yet, they miss the larger evolution taking place. Digital assets have begun to move from a speculative sideline to a serious part of the mainstream discussion of portfolio management, alternative assets and the future of financial innovation.

The real question before the financial world today isn’t whether digital assets have value or pose a threat. It’s how they will coexist with the existing financial ecosystem.

Today’s investor is managing their wealth in a world characterized by volatility and a fast-moving economic cycle. Geopolitical risks, inflation fears, and technological disruptions have forced many investors to consider diversification strategies beyond traditional stocks, bonds, and real estate. The diversification into alternative investments, from private equity and commodities to a selection of the world’s most established digital assets, has become an essential component of long-term wealth planning.

While price has often dominated digital asset discourse, the revolutionary underlying technology of blockchain and tokenization offers new frameworks for ownership and transactions that move beyond what existing institutional structures are built to accommodate. From supply chain logistics and healthcare to digital identities and cross-border payments, blockchain-based applications promise to reshape various industries-and with it, new avenues for value.

In many ways, the conversations around digital assets have transitioned from digital currency to digital ownership.

This shift is also changing generational views of financial planning. Older generations often ask, “Are digital assets safe?” Newer investors ask, “Is this the future?” Institutional investors ask, “Can digital assets help diversify our portfolios and improve risk-adjusted returns?”

These aren’t mutually exclusive views, they are all valid pieces of a rapidly evolving scenario.

But excitement should never be allowed to outrun diligence. While the possibilities offered by digital assets are immense, so are the risks associated with regulatory uncertainty, evolving market structures, cybersecurity, and the still-present volatility. Investors must engage with digital assets armed with education, governance structures and risk management frameworks, otherwise the most meaningful digital assets may never move beyond the category of speculative holdings.

Perhaps the most profound lesson the world has already learned from innovation cycles: nothing moves in a straight line. When the internet emerged, it was seen as little more than a novelty; it has now transformed how the world functions and exchanges value. Credit cards were once a novel concept: today they represent an everyday standard. History has taught us that new, powerful, and broadly disruptive forms of innovation, typically start in niches before mainstream adoption follows.

Digital assets, it seems, are following a similar pattern.

It’s unlikely that the future of investment management will involve an “either/or” decision between traditional and digital assets. Instead, the next era of wealth management will feature an “and.” We anticipate a world where prudent investors thoughtfully integrate digital assets into their broader portfolios of traditional and alternative investments-a strategy where the opportunities of innovation are balanced with the stability and resilience afforded by diversification. This is the world we see coming.

In this next era, wealth may still be measured in numbers, but it will increasingly be written in code.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Digital assets involve significant risks, including volatility and regulatory uncertainty; readers should conduct their own research and consult a qualified financial advisor before making investment decisions.

Agra (Uttar Pradesh) [India] : Children of God, the upcoming feature film releasing on November 27, 2026, emerged as a powerful voice for equality and inclusion at the inaugural Radiant World Para Cricket League in Agra. As one of the league’s principal sponsors, the film supported a pioneering initiative that brought six teams of differently abled players together to celebrate sporting excellence, determination and human potential.

Presented as a landmark first for Indian cricket, the league sought to increase visibility and recognition for para-cricketers while challenging perceptions of disability and demonstrating that talent, ambition and a love of sport know no boundaries.

The partnership between Children of God and the league was rooted in a shared belief: every human being deserves equal dignity, opportunity and respect.

“We Are Born with Equality”: Aushim Khetrapal

Speaking about the film’s association with the league, Aushim Khetrapal said:

“Children of God is not merely a film; it is a message to society. These differently abled sportspersons are also children of God. They possess extraordinary courage, talent and determination, and deserve to be recognised as equal citizens of our country. We must build a more empathetic, inclusive and supportive society, where disability never becomes a reason to deny anyone dignity or opportunity.

“We are born with equality. This is the thought at the heart of Children of God. Through cinema and sport, we want people to look beyond disability and recognise the human being, talent and spirit within.”

The film aims to encourage audiences to reconsider attitudes towards disability and embrace a more compassionate and inclusive India.

Raadhika Khetarpal: A Major Step Forward for Para Sports and Cricket Fan experience 

Raadhika Khetarpal, co – creator of the Radiant event, described the league and its broadcast reach as a significant step towards mainstream recognition for differently abled athletes.

She said: “The Radiant World Para Cricket League and its live telecast on Doordarshan, Waves and the Voice of Differently Abled channels represent a major leap forward for para cricket and para sports. The objective is not simply to organise a cricket tournament, but to create visibility, inspire confidence and give these extraordinary athletes the recognition they deserve along with give the fans around the world another way of experiencing elite entertainment.

“The association with Children of God makes this initiative even more meaningful. The film’s message and the spirit of the league complement each other. When audiences see these athletes on the cricket field and connect with their stories through cinema, we hope it will encourage greater acceptance, participation and equal opportunity.”

The live broadcast extended the league’s reach beyond the stadium, allowing wider audiences to witness the athletes’ skill and determination.

195 not out in 74 balls: A World Record That Captured National Attention: The league also drew attention to a remarkable individual batting performance highlighted on social media by Meenakashi Lekhi, former Union Minister.

South African cricketer Lhuan-dré Pretorius scored 188 runs for the Titans against the Knights on October 2, 2026, in a landmark innings in South African domestic cricket. The performance became part of a wider conversation about record-breaking achievements and the growing visibility of para cricket.

The recognition reinforced the Radiant initiative’s broader message: sporting excellence deserves a platform, and athletes, cricketers should be celebrated for their achievements.

Thought provoking Cinema along with entertainment is first of its kind. With film Children of God set to release on November 27, Children of God aims to carry the league’s message to audiences across India. Its association with the event demonstrates how cinema, daily life decisions, and sport can work together to promote awareness and inspire change.

By bringing the stories and spirit of differently abled athletes into public conversations.

New Delhi [India] : Picture this. You've spent weeks, and a fair bit of money, on a brand-new website. It looks sharp. Your friends love it. Then the launch buzz fades, and what's left is a very quiet inbox.

If that sounds familiar, you're in good company. At Scenecoding, we hear this story from Bangalore business owners all the time. And the fix is almost never "a prettier homepage."

A website is a salesperson, not a brochure

Here's the shift that changes everything: your website isn't there to be admired. It's there to start conversations. Every page should quietly answer one question for a stranger: "Can I trust these people, and what do I do next?"

When a site doesn't generate inquiries, it's usually down to one of three things.

1.  It was designed to impress, not to convert.

Heavy sliders, a hidden phone number, a contact form that goes nowhere. Most visitors are on a phone, often on patchy 4G, and they decide within seconds. If calling or messaging you takes more than one tap, they're gone.

2.  Nobody can find it.

A beautiful site that doesn't show up on Google is a shop with a boarded-up front door. Unique page titles, clean structure, a properly set-up Google Business Profile, and fast loading speeds aren't "extras." They're how the right people stumble onto you when they're already searching for what you sell.

3.  The traffic lands in the wrong place.

This one hurts the most. Businesses spend on Google or Instagram ads and send everyone to the homepage, hoping visitors will figure it out. They won't. An ad needs a specific landing page built for that one promise, with one clear next step.

What a hard-working website actually has

You don't need anything overly complicated. You just need the basics done properly:

A mobile-first layout that loads fast and keeps your phone number front and center.

Click-to-call and WhatsApp buttons that actually work, using the same number as your Google listing.

Pages written to answer the real questions your customers ask, rather than generic corporate filler.

Analytics and Google Search Console connected from day one (so you can see exactly how Google and your customers view your site).

A clear path on every single page: call, chat, or fill out the form.

Notice that none of this is glamorous. It's just the difference between a site that sits there and a site that actively works for you.

Why websites alone won't cut it

Building the site is only half the battle. You need traffic, visibility, and people to actually walk through your digital front door.

That's where complete digital marketing comes in—and that's where most traditional agencies drop the ball. They build a site, hand it off, and expect you to figure out search rankings, social media, and ads on your own. None of the pieces talk to each other.

How we do complete digital marketing differently

At Scenecoding, we treat your website as just one piece of a much bigger system. We cover every angle of how people find you, trust you, and buy from you—all working together from our office in Bangalore.

Here's what that complete system looks like in practice:

• Your Digital Homebase: We build fast, mobile-first websites designed to act as your foundation—built specifically to capture interest and convert visitors into real leads.

• Organic Visibility & Trust: We structure your site and write helpful content so you naturally climb Google's search results without paying for clicks. We also optimize your local profiles to capture reviews and word-of-mouth reputation.

• Community Connection: We ensure your social media presence effectively connects with your audience, keeping your brand top-of-mind and driving interested people back to your site.

• Targeted Campaigns: We build highly targeted Google and Instagram ad campaigns that send ready-to-buy traffic straight to pages designed specifically to capture them.

• Tracking & Ownership: Analytics are wired up from day one so you see exactly what is working. No finger-pointing, no silos—just one team owning the entire system and driving one result.

It's also why our work is measured in actual inquiries and enrollments rather than vanity numbers. Here is what happens when the entire system is connected:

None of those wins came from a fancier design. They came from joining the dots across the entire digital marketing system—website, search visibility, social engagement, ads, and the customer journey.

Not sure where your website stands?

Honestly, taking a step back to look at the whole picture is the best place to start. You rarely need a full rebuild to find out what's holding your business back. Sometimes it's a handful of fixable things: a slow page, a missing title, or an ad pointing at the wrong link.

That's why we offer a free audit. We look at your current website, your Google presence, and your ads. Then, we point out the gaps in plain English and sketch a simple plan you can actually act on. No pressure, no ticket queue. You can even reach us on WhatsApp and get a real reply from a real person.

Ready to find out what your website could be doing for you? Book free audit with Scenecoding or message them on WhatsApp and turn your website into the hardest-working person on your team.

About Scenecoding

Founded by Vasanth Kumar, Scenecoding is a Bangalore-based digital agency handling your complete digital marketing—websites, organic search visibility, social engagement, paid ads, local profiles, and analytics. We treat these as one integrated system, not separate services. We partner with academies, bakeries, clinics, and local brands across India to turn digital marketing into your hardest-working business asset.

The number matters less as a standalone statistic than as a signal of the changing role of legal technology inside enterprises. Legistify says the milestone reflects demand across new industry verticals as well as expanded deployments among existing customers, as legal departments look for ways to bring contracts, litigation, intellectual property and legal notices into more connected workflows.

Founded in 2015, Legistify has spent more than a decade evolving from an early legal-services marketplace into a full-stack SaaS platform built around LegisTrak, its enterprise legal operations suite. Over that journey, the company’s technology stack has expanded to include Codex, an AI-powered workspace embedded across its four core modules: Contract Lifecycle Management, Litigation Management, IP Management and Legal Notice Management.

“Crossing 350 enterprise clients tells us the market has moved past experimenting with AI in legal ops and started depending on it,” said Akshat Singhal, Founder and CEO of Legistify. “Our focus now is making Codex handle more of that work on its own, without asking legal teams to trust it blindly.”

That framing of AI as something that has to earn trust rather than simply demonstrate capability reflects an important challenge for enterprise legal technology. Legal teams are not only looking for faster drafting, research or document review. They are also dealing with workflows where context is spread across contracts, disputes, intellectual property, notices and multiple stakeholders. For AI to become part of those operations, its value increasingly depends on how effectively it fits into the wider legal workflow.

Legistify has taken a broader approach to that problem by bringing Contract Lifecycle Management, Litigation Management, IP Management and Legal Notice Management into a four-module structure, with Codex operating across the platform. The proposition is not simply to add an AI feature to an existing legal process, but to create a connected operating environment in which legal information and workflows can be managed more centrally.

The company’s client base provides some indication of where that approach has gained traction. Legistify now works across sectors including e-commerce, FMCG, hospitality, manufacturing and retail, with organizations such as Decathlon, Dabur, Coca-Cola and Royal Enfield among the enterprises using its platform to manage legal workflows. That breadth gives the company exposure to industries with significantly different operational requirements and legal risk profiles.

Pratik Mohapatra, the company’s Co-founder and Chief Business Officer, points to a shift in who is initiating those conversations in the first place. “What’s changed is who’s calling us,” he said. “It used to be legal teams looking for a better tool. Now it’s CFOs and compliance heads asking how AI can de-risk their contracting process end to end.”

That shift from legal-team procurement to CFO-level scrutiny tracks with a broader pattern across enterprise software in India this year, where AI spending decisions are increasingly being pulled upward into finance and risk functions rather than left entirely to the department requesting the tool. For a legal ops platform, that means selling not just efficiency but auditability: the ability to show, not just claim, that AI-assisted decisions can be traced and justified.

Legistify has raised more than $5 million in funding to date, including a Series A round completed in September 2023, from investors including Y Combinator, Cathexis Ventures, Titan Capital, IndiaMart, Java Capital and GSF Group. The platform currently holds a 4.9 out of 5 rating on both G2 and Capterra, independent review sites where enterprise software buyers increasingly do their own due diligence before a vendor conversation even begins.

Whether Legistify’s growth curve holds through the next phase of India’s legaltech funding cycle is a separate question from what the 350-client milestone answers today. What it does confirm is that, in a market flooded with narrow AI features competing for attention, enterprises are still willing to bet on consolidation provided the platform earns the trust to be trusted with everything at once, not just the easiest problem first.

New Delhi [India], October 9: Every morning across India, millions of children carry plastic tiffins and water bottles to school—an everyday routine harboring an emerging public health risk. Landmark research from the University of Newcastle and the World Wildlife Fund (WWF) indicates that individuals inadvertently ingest approximately 5 grams of microplastics weekly, equivalent to a plastic card. Over a year, this totals 260 grams of synthetic particles entering the body.

Thermal chemical migration worsens this exposure. When warm food is packed into conventional polymer containers, heat accelerates the leaching of endocrine-disrupting chemicals (EDCs) like phthalates and bisphenols. Concurrently, medical studies and epidemiological datasets from The Lancet Oncology and the Indian Council of Medical Research (ICMR) record a 477.8% surge in reported Indian breast cancer cases since 1990, alongside rising clinical reports of pediatric metabolic and hormonal variations.

To counter these environmental toxins through structured interventions, the World Environment Organization (WEO)—a registered Public Charitable Trust headquartered in Hyderabad—is executing an empirical framework to restore Earth’s core elements: Water, Soil, and Air.

Under the executive administration of General Secretary Koneti Nikhil Sai, working alongside Founder & President Dr. C.H. Bhadra, WEO is driving phased operational programs:

• Water Stewardship: Deploying campus audits and pilot setups reclaiming 75% of reverse osmosis (RO) reject water for horticulture.

• Soil Regeneration: Rebuilding depleted soil organic carbon toward fertile baselines via vermicomposting and Miyawaki micro-plantations.

• Clean Air: Piloting high-albedo roof cooling (moderating indoor temperatures by 2°C to 5°C) and decentralized agritech biomass hubs.

WEO’s Green Rangers Children Project 2050 transitions campuses into low-emission “Living Schools” via the GR3EN Cycle (Grow, Reduce, Engage, Empower, Nourish), utilizing classroom Kaizen boards and the “Sacred Steel & Jute Swap” to replace single-use plastics. Successfully observed at the Sankalp Group Schools and Evergreen Olives School, this zero-CapEx model is scaling nationally. In Telangana, 3,000 educators have completed orientation, with a prospective registry of 10,000 academic leaders mobilized with support of Dr. A. Jyothsna Rao (Principal, Evergreen Olives School; President, Eminent Principals and Eduleaders Association).

Expanding into rural ecosystems, WEO engages over 2,000 village Sarpanches across multiple states, supported by a network of Mohammed Rizwan and CH. Sagar Netha, advancing decentralized agritech and mass gathering sustainability models. WEO invites educational directorates, municipal authorities, and CSR bodies to collaborate on these phased environmental frameworks.

“Let Us Unite – Protect Our Environment” SAVE NATURE – SAVE FUTURE

The microplastics estimate cited here is a population-level, approximate estimate with methodological limitations. It does not establish that every person or child ingests the same amount, nor that plastic containers cause endocrine, metabolic or hormonal disorders

Contact: www.weo.earth | info@weo.earth

Insta : weo.earth

Mumbai (Maharashtra) [India], October 8: The Pan-India Best Boiler User Awards 2026 will be presented on 10 October, the concluding day of Boiler India 2026, at the CIDCO Exhibition & Convention Centre, Navi Mumbai. Shri Akash Fundkar, Maharashtra Labour Minister and Guest of Honour, will be part of the event. 

Supported by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India, the awards recognise boiler-user companies across power, manufacturing, processing and other boiler-using industries.

Applications have been received from organisations such as Asian Paints, Hindustan Unilever, GMR Warora, Adani Power, Tata Power, Jindal Power, Reliance Industries, ITC, Castrol India, Pernod Ricard, Patanjali Foods, Kwality Walls, Lloyds Metals, Nature’s Delight, Indapur Dairy, Parag Agro Foods, Suryalakshmi Cotton Mills, Shri Renuka Sugars, Suguna Foods, Chitale Foods, TJ Marine Products, Manjira Sugar, Malu Paper Mills, Gajanan Agro and hundreds more. The participation reflects the awards’ relevance across sectors including power, food and beverages, FMCG, sugar, paper, metals, chemicals and process industries.

Entries are being evaluated by a Central Jury on their boiler operation and performance practices, and the selected companies will receive their awards at the exhibition. The presentation is scheduled for Saturday, 10 October.

Six Categories

Nominations were invited across six categories covering the range of boiler use in Indian industry:

1. Power Plants

2. Captive / Co-generation: Steel, Cement, Chemical, Petrochemical and Distilleries

3. Sugar Factories

4. Pharma / Chemical / Dairy / Hotels / Food

5. Textile Process Houses / Edible Oil / Paper / Ordnance / Distilleries / Animal Feed / AAC Blocks

6. Sizing / Rice Mills / Other Small Industries, including SIB-type Boilers

The structure allowed participation from large power and manufacturing facilities as well as specialised process plants and smaller industrial units.

Focus on Boiler Operation

Steam and thermal energy underpin sectors such as power generation, sugar, pharmaceuticals, textiles and food processing. The awards focus on the companies and plant teams that operate and manage these systems. Participation allowed companies to have their practices evaluated on a common national platform, while the awards also provide wider industry visibility into boiler operations across sectors.

About Boiler India 2026

Boiler India 2026, organised by Orangebeak Expos, runs from 8 to 10 October at the CIDCO Exhibition & Convention Centre, Navi Mumbai. The three-day international event will be inaugurated at 10:00 AM on 8 October, with Shri Akash Fundkar, Maharashtra Labour Minister and Guest of Honour, attending the event.

The exhibition brings together 250 exhibitors and more than 20,000 trade visitors, including plant heads, maintenance engineers, procurement managers, EPC consultants, and safety and compliance professionals. It will also host 18 knowledge sessions on compliance, decarbonisation, safety, efficiency enhancement and innovation.

The event is supported by the Ministry of Heavy Industries, Government of India, and Maharashtra’s Directorate of Steam Boilers, along with industry associations including the Indian Pulp & Paper Technical Association, the Indian Speciality Chemical Manufacturers’ Association, the Association of Healthcare Providers (India), the Northern India Textile Research Association, the Sugar Technologists’ Association of India, and the Material Recycling Association of India

India finished fourth on the medal table at Aichi-Nagoya, Japan, with 85 medals, including 21 gold, 27 silver and 37 bronze. It is the second-largest haul in the country’s Asian Games history. The contingent saved some of its best for last, winning nine medals on the final day of competition, five of them gold, to edge past Uzbekistan in the standings.

“Over the past decade, the Central Government has made it clear that sport is no longer an afterthought in this country,” Snehaashish Pathakk said. “What we saw in Japan is the result of that commitment. In my view, no previous government has treated sport this seriously, and our athletes are now proving it in front of the whole of Asia.”

Snehaashish Pathakk pointed to the Centre’s spending in the run-up to the Games. According to figures released by the Sports Ministry, the Central Government spent ₹800.70 crore on preparing athletes, of which ₹702.86 crore went through the Annual Competition and Training Calendar and ₹97.84 crore through the Target Olympic Podium Scheme (TOPS).

“Behind every medal there is a coach, a physio, a training camp abroad and the right equipment,” he said. “I remember a time when our athletes’ struggles for basic support used to make headlines. That has changed. Today the system stands behind them. That is the difference between a country that hopes for medals and a country that plans for them.”

Snehaashish Pathakk said the focus must now move to the next Olympic cycle. “Even as the country celebrates 85 medals, the Central Government is already looking ahead to Los Angeles 2028 and to finding the next generation of talent at the grassroots. That is what real leadership looks like,” he said.

India’s team sports delivered one of the standout stories of the Games, winning gold in both the men’s and women’s competitions in cricket, hockey and kabaddi. The men’s cricket team beat Pakistan by 19 runs in the final to retain its title, while the women’s hockey team defeated China 1-0 for its first Asian Games gold since 1982. The men’s hockey team beat Malaysia 5-1 to defend its crown, and both hockey golds secured direct qualification for the 2028 Los Angeles Olympics.

The campaign also produced a string of firsts. Neeru Dhanda set an Asian record on her way to becoming the first Indian woman to win an Asian Games shotgun gold, and 17-year-old archer Kumkum Mohod became the first Indian to win an individual recurve title at the Games. Golfer Pranavi Urs ended a 24-year wait for an Indian individual golf gold.

“Look at who is winning: a 17-year-old archer, women shooters setting Asian records and a golfer ending a 24-year wait,” Snehaashish Pathakk said. “This is exactly what Khelo India was designed for, finding talent early and backing it all the way. Today, Nari Shakti is not a slogan. You can see it on the medal table.”

Snehaashish Pathakk called on India Inc. to build on the Centre’s efforts. “The Central Government has done its part, and done it well,” he said. “Now the business community must join this mission through sponsorships, training support and jobs for athletes, so that no talented child in a small town has to give up sport because of money. If we all stand behind this vision, India will soon be among Asia’s top three.”

He also extended his best wishes to the Indian team for the Asian Para Games, to be held in Nagoya from October 18 to 24. As of April 2026, TOPS supported 52 para core athletes, alongside 51 core athletes and 130 development athletes.

“Under the Central Government, our para athletes have received the respect and support they always deserved, and they have repaid it with pride,” Snehaashish Pathakk said. “The entire nation will be cheering for them.”

Snehaashish Pathakk is the founder of the SP Group of Companies, which has interests in IT, media production and event management through ventures including Blue Peak Info Tech, White and Black Entertainment and Parasvi Events.

Disclaimer: Views expressed above are the author’s own and do not reflect the publication’s views.

Noida (Uttar Pradesh) [India], October 6: The wait is almost over. Indian volleyball is ready for a new beginning.

The Volleyball Champions League (VCL) is set to officially begin its inaugural season on 6 October 2026, bringing together some of the country’s finest volleyball talent, ten ambitious franchises, and thousands of passionate fans under one roof at the Noida Indoor Stadium.

The league will kick off with a grand opening ceremony from 6:30 PM onwards, setting the stage for an evening that promises sport, entertainment, and the arrival of a new chapter for professional volleyball in India. Adding to the excitement, the opening ceremony will be graced by acclaimed actor and philanthropist Sonu Sood, making the launch a celebration that goes beyond the court.

VCL arrives with a clear purpose to give Indian volleyball the stage it deserves. With professional franchises, competitive squads, and a national platform, the league aims to bring the intensity of top-level volleyball closer to fans while creating greater opportunities for players to showcase their talent.

The inaugural season will see 10 franchises battle it out for VCL glory: Ayodhya Garjan
Delhi Dynamites, Garvi Gujjus, Haryana Hurricanes, Hooghly Hitters, Emperia Marathas, Namma Bengaluru Smashers, Punjab Aerostrikers, Rajasthan Spikers, Tamil Titans.

The first match of VCL Season 1 will see Emperia Marathas take on Punjab Aerostrikers at 6:30 PM, followed by Haryana Hurricanes vs. Tamil Titans at 8:15 PM at the Noida Indoor Stadium.

The league has already built significant anticipation following its inaugural player auction, which featured a ₹9 crore league purse, with franchises competing to assemble their squads from some of India’s top volleyball talent. Now, the players have been picked, the teams are ready, and the court is set.

Fans can experience the action live at the Noida Indoor Stadium, while audiences across India can catch VCL through Sony Sports Ten 3, DD Sports, Sony LIV, and Waves OTT.

The inaugural season runs from 6 to 23 October 2026, promising nearly three weeks of competitive volleyball and a new sporting spectacle for fans across the country.

For the latest news, updates, fixtures, announcements, and everything happening around the Volleyball Champions League, follow VCL on Instagram:

Instagram: https://www.instagram.com/volleyball.champions.league

The Technovanza conference was held on September 23 at the Dr. TMA Pai International Convention Centre as part of the Karnataka Digital Economy Mission’s Beyond Bengaluru initiative. Post-event coverage reported participation from more than 600 delegates, 70 startups, 60 Global Capability Centres (GCCs) and over 20 investors.

AlgoShack’s engagement extended across two days through industry roundtables, leadership networking, a dedicated exhibition presence and a main-stage Spotlight Session by Founder and CEO Vadeesh Budramane.

“Mangaluru brings together strong engineering talent, educational institutions and a growing technology ecosystem. For AlgoShack, expanding here is about building closer relationships with that ecosystem – with enterprises, academic institutions, and technology talent – while contributing to the larger Beyond Bengaluru vision,” said Vadeesh Budramane, Founder and CEO, AlgoShack Technologies.

Expanding AlgoShack’s Presence in Mangaluru

AlgoShack’s expansion into Mangaluru is intended to strengthen the company’s presence in the region, build relationships with local engineering and technology talent, engage with academic institutions and participate more closely in the city’s growing enterprise and startup ecosystem.

Following Technovanza, AlgoShack publicly confirmed that it is expanding to Mangaluru, citing the region’s growing talent base, institutions and technology ecosystem.

Bringing AI-Augmented Quality Engineering to the Main Stage

At Mangaluru Technovanza 2026, Vadeesh represented AlgoShack in a Spotlight Session focused on the changing role of Quality Engineering as artificial intelligence increasingly influences how software is designed, developed and released.

A central theme was that faster software development does not automatically translate into greater release confidence. As AI-generated and AI-assisted software becomes more common, organisations also need stronger mechanisms to understand what should be tested, what has changed, which risks require attention and where human review remains necessary. 

The discussion reflected AlgoShack’s broader focus on AI-Augmented Autonomous Quality Engineering.

Showcasing algoQA at Technovanza

At its dedicated exhibition booth, AlgoShack demonstrated algoQA, its AI-Augmented Autonomous Quality Engineering platform, to enterprise leaders, technology companies, founders, GCC representatives, financial-services professionals, academic institutions and other ecosystem stakeholders.

The demonstrations focused on four broad areas:

• Intelligent test design and automation, including natural-language-driven test creation

• Smarter execution, including impact-based testing and prioritisation

• Adaptive maintenance, including self-healing and evolving automation

• Enterprise governance, including validation, traceability and quality oversight

The team also discussed emerging agent-based capabilities across test authoring and scripting.

Engaging With Mangaluru’s Technology Leadership

AlgoShack’s Technovanza engagement began on September 22 with participation in an industry leadership roundtable in Mangaluru.

The discussion brought together technology and business leaders around Mangaluru’s development as an emerging technology destination, including talent availability, infrastructure, GCC growth, investment and opportunities for companies to establish or expand operations in Coastal Karnataka.

Building Beyond the Event

Across the Technovanza engagements, AlgoShack interacted with representatives from enterprise technology, software product companies, banking and financial services, fintech, AI and emerging technology, GCCs, startups, investment organisations, academia, talent and skilling organisations, and ecosystem bodies.

For AlgoShack, the event served three purposes: introducing its Mangaluru expansion, increasing visibility for algoQA, and building relationships that can support longer-term enterprise, academic, talent and ecosystem engagement.

The company plans to continue engaging with organisations in Mangaluru as it develops its presence in the region.

About AlgoShack

AlgoShack Technologies is an enterprise technology company focused on advancing software quality through AI-Augmented Autonomous Quality Engineering. Its flagship platform, algoQA, supports enterprises across the quality engineering lifecycle, including intelligent test design, automation, execution, adaptive maintenance, impact analysis, traceability and governance.

AlgoShack is investing in autonomous testing, agentic AI and intelligent validation to help organisations move beyond traditional test automation toward more adaptive, efficient and autonomous approaches to software quality. AlgoShack works with enterprises across sectors including MedTech, healthcare, banking, fintech, retail and enterprise software.

Learn more about AlgoShack

Quick Overview

• A personal loan can help manage urgent expenses when you need funds without pledging an asset as collateral.

• It can also be used for planned expenses such as home improvements, education-related costs, travel, or large purchases.

• Since it is generally an unsecured personal loan, the lender usually evaluates factors such as income, credit history, age, and repayment capacity.

• Before applying, compare the personal loan interest rate, processing fee, tenure, EMI and other applicable charges.

• Use a personal loan EMI calculator to estimate your monthly repayment and assess whether it fits your budget.

• Avoid borrowing for expenses that can be postponed or when the EMI could put significant pressure on your monthly finances.

A personal loan can be considered in both situations because it can provide access to funds without requiring the borrower to pledge an asset as collateral. However, borrowing should be based on your financial capacity rather than simply the availability of credit.

Understanding when a personal loan can be useful, how much you can comfortably repay and what charges apply can help you make a more informed borrowing decision.

When Can a Personal Loan Be Useful?

A personal loan may be useful when you have a genuine financial requirement and need a structured way to fund it. Since personal loans are generally unsecured, you do not typically need to provide collateral such as property or gold.

Some situations where borrowers may consider a personal loan include:

• Medical or other urgent expenses

• Home repairs or renovation

• Education-related expenses

• Wedding expenses

• Planned travel

• Large household purchases

• Consolidating certain existing debts, subject to financial suitability

The right borrowing option depends on the nature and urgency of the expense. For example, if you are planning an expense several months in advance, saving towards it may be another option worth considering.

Your personal loan eligibility will also depend on the lender’s criteria. Factors such as age, income, employment or business profile, credit history and existing financial commitments may be considered.

Using a Personal Loan for Emergency Expenses

Emergencies can create financial pressure because the expense may be unavoidable and difficult to postpone. If you do not have enough readily available savings, a personal loan may be one way to meet the requirement.

For instance, an unexpected medical expense or urgent home repair could require a substantial amount at short notice. A personal loan can provide a predetermined amount that can then be repaid through EMIs over an agreed tenure.

However, it is important to consider the total borrowing cost before applying. The personal loan interest rate, processing fee and other applicable charges can affect the overall amount you repay.

Before taking a loan for an emergency, consider:

1. The amount you actually need: Borrow only what is required rather than taking a larger amount simply because you are eligible for it.

2. Your repayment capacity: Check whether the EMI can be accommodated alongside rent, household expenses, existing EMIs and savings.

3. The total cost: Look beyond the interest rate and check processing fees and other applicable charges.

4. The repayment period: A longer tenure can reduce the monthly EMI but may increase the total interest payable.

An emergency does not eliminate the need to assess affordability. Taking a loan that you cannot comfortably repay could create additional financial stress after the immediate problem has been addressed.

Can a Personal Loan Help With Planned Expenses?

A personal loan can also be considered for planned expenses when you need funds before you have accumulated sufficient savings. The key is to evaluate whether borrowing is financially practical.

For example, you may be planning a home renovation or a significant household purchase. Instead of paying the entire cost from your available savings, you may consider financing part of the expense through a personal loan.

However, planned expenses give you more time to compare alternatives. You could potentially save for the expense, reduce the purchase amount, or explore a loan product specifically designed for that purpose.

Consider the following before borrowing:

For planned purchases, borrowing should ideally fit into your broader financial plan rather than becoming a substitute for regular saving.

How to Decide If You Can Afford a Personal Loan?

Affordability is not determined only by whether you meet the lender’s personal loan eligibility criteria. A lender’s approval indicates that you meet its requirements; it does not necessarily mean that the EMI will be comfortable for your personal budget.

Start by calculating your monthly income and regular expenses. Include existing loan EMIs, rent, utility bills, insurance premiums, household expenses and other recurring commitments.

You can then use a personal loan EMI calculator to estimate the EMI for different loan amounts, interest rates and tenures. This can help you understand how changing the loan amount or repayment period affects your monthly obligation.

Before proceeding, ask yourself:

• Will the EMI remain manageable if my monthly expenses increase?

• Do I have sufficient emergency savings?

• Am I already repaying other loans?

• Does the expense justify taking on additional debt?

• Can I continue meeting my regular savings goals after paying the EMI?

A practical assessment should account for both the immediate expense and your ability to manage repayments throughout the loan tenure.

What to Check Before Choosing a Personal Loan?

Once you decide that borrowing may be suitable, compare the terms rather than focusing on the approved loan amount alone.

Personal Loan Interest Rate

The interest rate directly affects the cost of borrowing. Compare the applicable personal loan interest rate and understand whether the rate and repayment terms offered suit your financial situation.

Processing Fee

Lenders may charge a personal loan processing fee for processing and disbursing the loan. Check the applicable fee and whether taxes or other charges apply.

Loan Tenure

A longer tenure may result in a lower monthly EMI, while a shorter tenure may mean higher monthly repayments. Compare the total repayment amount under different tenure options.

EMI and Repayment Schedule

Make sure you understand the EMI amount, repayment frequency and due dates. Missing repayments can have financial consequences, including additional charges and potential impact on your credit profile.

Eligibility Requirements

Check the lender’s personal loan eligibility criteria before applying. Requirements may include minimum income, age, employment or business profile, residence, credit history and other conditions.

Other Terms and Charges

Read the loan documentation carefully and check for applicable charges related to late payments, foreclosure, partial prepayment, or other services, as applicable.

When Should You Avoid Taking a Personal Loan?

A personal loan may not be suitable in every situation. Consider avoiding or postponing borrowing when:

• The purchase is non-essential and can easily be delayed.

• You already have several outstanding loans or high monthly obligations.

• The proposed EMI would leave very little room for essential expenses.

• You are borrowing primarily to fund recurring monthly expenses.

• You have not compared the total cost of borrowing.

• You can comfortably meet the expense by using savings without significantly affecting your emergency fund.

• You are considering taking a new loan to repeatedly manage existing debt without addressing the underlying cash-flow issue.

Borrowing for one expense can also affect your ability to take care of future financial requirements. Therefore, consider both your current need and your longer-term financial commitments before making a decision.

Conclusion

A personal loan can be considered for both unexpected emergencies and planned expenses, provided the borrowing requirement is genuine and the repayment fits comfortably within your budget. Comparing the personal loan interest rate, processing fee, tenure and other applicable charges can help you understand the overall cost.

Before applying, check your personal loan eligibility and use a personal loan EMI calculator to estimate the monthly repayment. Most importantly, borrow only an amount that you can reasonably repay while continuing to manage your essential expenses and financial goals.

FAQs

What expenses can a personal loan be used for?

A personal loan can generally be used for various personal requirements, such as medical expenses, home renovation, education-related costs, weddings, travel or significant household purchases, subject to the lender’s terms and conditions.

When should I consider taking a personal loan for an emergency expense?

You may consider a personal loan when an urgent expense cannot be postponed, your available savings are insufficient, and you have adequate repayment capacity. Compare the loan cost and EMI before applying.

Can I use a personal loan for planned purchases?

Yes, a personal loan can be used for eligible planned personal expenses. However, compare the cost of borrowing with alternatives such as saving for the purchase or using a suitable purpose-specific loan.

How do I know if I can afford a personal loan?

Review your income, essential expenses, existing EMIs and savings before borrowing. You can also use a personal loan EMI calculator to estimate the monthly repayment for different loan amounts, interest rates and tenures.

What should I check before applying for a personal loan?

Check the personal loan interest rate, processing fee, tenure, EMI, eligibility requirements, repayment terms and other applicable charges. Also assess whether the proposed EMI fits comfortably within your monthly budget.

That is the problem Bengaluru-based ASTA HealthTech is trying to solve. The company is developing an India-built Physiological Pattern Learning Model (PPLM), designed to help hospitals move from reactive patient monitoring towards predictive clinical intelligence. It continuously interprets how vital signs change over time and converts those signals into actionable clinical context.

Monitors Show Numbers. Patterns Tell the Story.

Almost every modern ICU, recovery unit and monitored ward already generates a flood of data: heart rate, blood pressure, oxygen saturation, respiratory rate, ECG waveforms. Yet clinicians care for several patients at once, and conventional alarms typically fire only when a predefined threshold is crossed. Deterioration, however, does not always begin with one dramatic number. It can begin as a pattern.

ASTA's PPLM is built around that insight. Rather than waiting for a single vital sign to breach a limit, it evaluates physiological trajectories across heart rate, SpO₂, blood pressure and respiratory rate, looking for meaningful deterioration patterns and providing evidence-linked clinical context.

ASTA says the system can also offer guarded forecasts of vital signs, including short-term

+15 and +30-minute trajectories with uncertainty displayed. It is designed to keep observations, trained scores, forecasts and model reasoning clearly separate. That distinction matters. ASTA is clinical decision support, not an autonomous diagnosis system. The doctor remains the decision-maker.

No New Monitors Required

The most practical part of ASTA's approach is its deployment model. Hospitals are not asked to replace their existing bedside monitors. Instead, an intelligent camera faces the monitor, not the patient, and computer vision converts the displayed vital signs into structured,

time-stamped data. For this monitor-reading layer, ASTA says no proprietary API or hardware connection is required.

ASTA reports that its technology has been trained on 100+ million labelled monitor frames, supports 15+ monitor OEM brands, and is deployed across 10+ hospitals in India. By working with existing hospital equipment, ASTA aims to make advanced clinical decision support more accessible without costly infrastructure replacement.

Giving Time Back to Clinicians

The larger story, however, is human. Doctors should spend their expertise on patients, clinical judgement and treatment decisions, not on searching for data. Nurses should spend

their time caring for patients rather than manually observing, recording and communicating routine information.

ASTA's vision is an intelligent layer across monitored beds that continuously captures and structures vital information, identifies meaningful changes and helps direct attention to the patients who may need it most.

"ASTA isn't trying to replace clinicians with AI," the company says. "We are trying to give clinicians something healthcare desperately needs: time, context and earlier visibility."

Imagine a ward where technology watches the numbers continuously so that healthcare professionals can concentrate on the human being behind them. AI handles continuous observation. Clinicians provide the judgement. Patients receive the attention.

Made in India. Built for the World.

ASTA HealthTech is led by a multidisciplinary founding team combining technology, clinical expertise, AI, and business leadership. Dr. Vikram Paramasivan, CEO & Co-Founder, brings 15+ years of enterprise technology experience; Dr. Kumaresh Krishnamoorthy, CMO & Co-Founder, brings 20+ years of clinical expertise as an ENT surgeon; Adyanta Dubey, CTO & Co-Founder, leads AI, robotics, machine learning, and technical development; and Varun Singh, Co-Founder & Chief Business Officer, drives partnerships, market access, and commercial execution with 17 years of global business experience.

Together, they bring the expertise needed to build and scale intelligent, hospital-ready healthcare technology.

ASTA's development is linked with India's innovation ecosystem, with support cited from AIC-SEED, MeitY Startup Hub, IISER Pune and NIT Andhra Pradesh. For decades, India has supplied the world with doctors, nurses, engineers and software professionals. The next export may be healthcare intelligence developed at home, reaching not only premium hospitals but eventually healthcare systems across emerging and developed markets.

The company's mission is simple: no clinically meaningful change should go unnoticed just because nobody had time to connect the dots. The future hospital should not merely collect patient data. It should understand patterns, help clinicians recognise deterioration sooner and reduce the information burden, so that doctors and nurses have more time to be doctors and nurses.

This is Adevo Academy, and the deliberateness of what happens inside it is precisely the point.

A Sector That Trained by Accident

India’s hospitality industry employs an estimated 40 million people and is growing at a pace few sectors can match. The food service market alone crossed $56 billion in 2025, with projections pointing well past $130 billion by 2034. New hotels are opening across Tier 2 and Tier 3 cities at a rate that would have seemed ambitious five years ago. The numbers are, by any measure, impressive.

What has not kept pace is the training infrastructure behind them.

Annual attrition in India’s restaurant sector runs between 30 and 60 percent depending on the segment. A significant proportion of hospitality workers are trained informally through observation, imitation, and on-the-job trial-and-error rather than through any structured programme. The gap between the experience a hotel or restaurant promises its guests and the preparation its staff actually receives is, in most cases, substantial.

Adevo Academy was founded in January 2021 specifically to close that gap. The firm’s three co-founders Brendon Pereira, Krishna Shantakumar, and Rashmi Koppar arrived at the same problem through different routes, and built something that reflects all three perspectives simultaneously.

Three Careers, One Diagnosis

Pereira spent three decades moving between hotel F&B management, corporate finance, and strategic consulting, from F&B Manager at Le Meridien and TGI Fridays to CFO of an NSE-listed company. He holds an MBA from SPJIMR and completed an MDP in Mergers and Acquisitions at IIM Ahmedabad.

Shantakumar spent 30 years on the other side of the business, building restaurants that became institutions in Bangalore’s dining landscape. The 13th Floor, ASEAN On The Edge, and Ebony properties defined a certain era of the city’s F&B culture. He is also a published food writer with work in leading Indian newspapers and journals.

Koppar brings a third dimension: 27 years spanning luxury hotel operations at Taj and Oberoi, followed by an extended academic career at Ramaiah University of Applied Sciences, where she rose to Deputy Registrar and Academic Registrar while designing hospitality curricula at the institutional level.

The consensus among the three, when they founded Adevo, was that India’s hospitality training problem was neither a talent problem nor a willingness problem. It was a systems problem. The sector had been training by instinct for decades. What it needed was a firm that could build the systems and train to them.

What the Model Actually Looks Like

Adevo operates across four channels. The physical academy in Bengaluru with its training restaurant and housekeeping laboratory, handles in-person, hands-on training for individual learners and corporate cohorts. On-site delivery takes the same programmes directly to client premises across India. A live LMS platform at lms.adevo.in hosts more than 100 modular courses across F&B service, kitchen operations, food safety, housekeeping, and leadership available in English and Indian regional languages. And for larger organisations, Adevo offers full-cycle L&D outsourcing: taking over the entire learning and development function so clients do not have to build or maintain one in-house.

The client list that has gathered around this model is striking for a bootstrapped, four-year-old firm. The Phoenix Mills Limited. General Mills India, for whom Adevo built an upskilling programme covering 6,000 bakeries across India, trained 64 chefs under a Train the Trainer format, and produced seven content modules spanning sales, sanitation, and inventory management. Kempegowda International Airport, Bengaluru. JSW Foundation, where Adevo runs a community hospitality training academy in Toranagallu for rural youth in Bellary district. And a long roster of Bangalore’s most recognised restaurant and bar brands.

The outcomes, where measurable, are specific. Kling Brewery and Kitchen, one of Adevo’s F&B clients, now consistently maintains a 4.8-plus rating on Google following structured service training, a concrete, public, trackable metric in a sector where training investments almost never produce numbers you can point to.

What It Points Toward

India’s hospitality sector is at an inflection point. The infrastructure is being built. The demand is real. The workforce challenges chronic attrition, inconsistent training, an undertrained supervisor layer, and a geographic expansion into Tier 2 and Tier 3 markets that outpaces skill development is also real, and growing.

Adevo is not the only company addressing it. But it may be the only one doing so with a founding team that has actually run the operations it is now training people for.

That distinction, practitioner-built, not consultant-designed is what the training room on International Airport Road is quietly trying to prove, one briefing at a time.

Inside may be a share certificate bought by a father or grandfather decades ago, a dividend warrant, or a document that no one in the family has looked at for years. What appears to be an insignificant piece of paper can sometimes represent an investment that is still worth lakhs—or even more.

Across India, thousands of families are finding themselves in similar situations. Addresses have changed, paperwork has been misplaced, and generations have moved on without knowing exactly what their predecessors invested in.

Estimates suggest that nearly ₹4,00,000 crore worth of financial assets remain unclaimed or disconnected from their rightful owners.

Recovering that money, however, is rarely as simple as finding an old certificate.

The process can involve tracing shareholder records, establishing succession, completing documentation, converting physical shares into demat form and, in some cases, filing claims with the Investor Education and Protection Fund (IEPF). For families dealing with investments made decades ago, the paperwork can quickly become overwhelming.

This is where a relatively unusual financial-services business is emerging.

Clearclaim, a Pune-based investor services firm, helps families trace and recover old shares, unclaimed dividends and other financial assets. Its work includes physical-to-DEMAT conversion, duplicate share certificates, transmission cases and IEPF claims.

For co-founder and CEO Shrikant Pandore, the problem is often one of awareness rather than the absence of wealth.

“Our goal is to take a very complicated process and make it simple for investors,” he says. “Several families do not even know the wealth hidden in old investments.”

He further said that “Clearclaim has assisted hundreds of clients and facilitated the recovery of more than ₹150 crore worth of shares and dividends.”

“Behind every recovery, however, is often a family story or a forgotten investment rediscovered while handling the affairs of a deceased parent, an old certificate found during a house move, or an inheritance that no one knew existed. Many investors assume that missing documents mean the money is gone. Others keep postponing the process because it appears too complicated.” He added.

As India’s investor base grows and wealth increasingly passes from one generation to another, companies such as Clearclaim are finding a growing role in helping families navigate this forgotten corner of the financial system.

The irony is that this is not necessarily wealth that was lost.

In many cases, it was simply forgotten—and is now waiting to be found.

For more information, please visit www.clearclaim.in

A Legacy Built on Hospitality, Now Built for the Web

The Delite story begins nearly four decades ago. The brand was incorporated in 1985, and its founder, Mr. Ram Saran Bhatia, opened the group’s first property, Hotel Delite, in 1987, a modest 28-room hotel run by a team of 60 people operating on what the group still describes internally as a “never STOP attitude” and an “employee-first” approach. That single property has since grown into a name synonymous with hospitality in the region, expanding to a 70-room establishment with a multi-cuisine restaurant and, eventually, into Delite Garden in 2004 as part of a longer-term programme of geographic expansion.

Today, that legacy lives on through Hotel Delite Grand, located on Neelam Bata Road in NIT Faridabad. The property houses 88 tastefully appointed rooms across Standard, Deluxe, Executive and Suite categories, each fitted with modern conveniences such as air-conditioning, 40-inch LED televisions, electronic safes, mini bars and high-speed Wi-Fi. Its food and beverage offering spans The Real Spice, a multi-cuisine restaurant known for its signature recipes, and The Hangout Bar, an in-house lounge built for guests who want to unwind over a curated beverage selection. On the events side, the hotel’s Grand Ball Room accommodates up to 700 guests for weddings and large corporate functions, while Crystal Palace and the more intimate Oasis, suited to gatherings of 80-plus, round out a banqueting portfolio built for everything from cocktail parties to conferences.

It is a hotel with a genuine legacy, but legacy alone no longer fills rooms or banquet halls. That is where DigiBirds360 entered the picture.

Where Hospitality Meets Performance Marketing

Founded in 2020 and headquartered in Faridabad, DigiBirds360 has built its reputation as an ISO 9001:2015-certified, full-suite digital marketing agency serving sectors as varied as automotive, education, BFSI, manufacturing, lifestyle, healthcare, real estate, and, critically for this story, Hotel & Tourism. Under its dedicated hospitality vertical, the agency positions itself squarely as a digital marketing agency for hotels, offering hotel SEO, local search optimisation, Google Business Profile management, performance marketing, paid campaigns, social media management, website design and content strategy: the full stack that today’s independent and mid-market hotel brands need to compete with OTA-driven discovery and global chains alike.

For a property like Delite Grand, the brief was straightforward in principle but demanding in execution: translate a hotel with genuine on-ground strengths (a distinctive front-of-house design, a signature restaurant, a purpose-built events wing) into a digital presence that could drive direct discovery, engagement and bookings rather than leaving the hotel dependent solely on walk-ins, agents and third-party listings. That has meant sharpening the hotel’s search visibility around Faridabad and NCR hospitality searches, building out content and imagery that does justice to spaces like the Grand Ball Room and Real Spice, and ensuring that a guest researching wedding venues, business meeting spaces or a weekend stay finds Delite Grand exactly where they are looking.

This is the essence of what industry observers are increasingly calling the “digitisation of hospitality”: not a replacement of the guest experience, but an extension of it into the research and booking journey that now precedes almost every stay.

A Portfolio Built on Hospitality Expertise

Delite Grand is not an isolated engagement for DigiBirds360 within the hospitality space. The agency’s Hotel & Tourism portfolio reflects a broader pattern of working with properties across formats and geographies, from boutique city hotels to destination resorts, including engagements associated with names such as Omni Hotel, Hilton Daytona, Lemon Tree and properties in the Jim Corbett hospitality corridor, a region known for its national park resorts and wildlife tourism demand.

Each of these represents a different flavour of the same underlying challenge: how does a hotel brand, whether a global chain affiliate or a strong regional independent, convert its physical hospitality strengths into digital visibility and, ultimately, revenue?

The Bigger Picture

The DigiBirds360 × Delite Grand collaboration is, in many ways, a microcosm of where Indian hospitality is headed. Independent and regional hotel groups that built their reputations over decades on service, food and ambience are now recognising that the next chapter of growth depends equally on how discoverable, credible and compelling they are online. For Delite Grand, a brand with a near-forty-year legacy rooted in Faridabad’s hospitality history, that means pairing its established strengths in dining, accommodation and events with a digital strategy designed to meet today’s traveller where they actually begin their journey: on search engines, social platforms and review sites.

As more hospitality brands across India look to bridge the gap between legacy and digital growth, partnerships of this kind, pairing on-ground hospitality expertise with focused, sector-specific digital marketing execution, are likely to define the next phase of the industry’s evolution.

Tapah [Malaysia] : The Sai Baba Peace Torch brought a powerful message of peace, unity and humanity to Tapah, Malaysia, as more than 500 Sai devotees gathered for a special ceremony dedicated to promoting harmony across communities and nations.

The ceremony was attended by Hitesh Rajpal, Deputy High Commissioner of India to Malaysia, and Malaysian Minister Dato’ Sivakrishnan Sivaram. The event was led by Aushim Khetarpal (Aushimji), Head of the Shirdi Sai Baba Peace Foundation, who was invited by Datuk SP Kannan (Kannan Baba) and the South Malaysian Sai Baba organisation to bring the Peace Torch to the gathering.

The ceremony witnessed an emotional response from devotees as the Peace Torch was carried through the gathering. Several devotees came forward to touch and hold the torch, while others stood with folded hands. The deeply emotional atmosphere reflected the significance attached to the torch as a symbol of peace, compassion, and universal brotherhood.

Speaking on the occasion, Aushimji reiterated the Foundation’s core philosophy, “Spirituality is Humanity.”

“This torch is not about one religion or one nation. It belongs to humanity. Whether Christian, Tamil, Parsi, Muslim or Hindu, before anything else, we are human beings,” said Aushimji.

He further highlighted the emotional connection witnessed during the ceremony, saying, “When people from different backgrounds come together, and tears flow simply by touching a symbol of peace, you realise that peace is not merely an idea. Peace is an emotion. Humanity does not need a passport, a religion or a language.”

The participation of Hitesh Rajpal, Deputy High Commissioner of India to Malaysia, underlined the longstanding cultural and spiritual ties between India and Malaysia. The presence of Dato’ Sivakrishnan Sivaram further added to the significance of the gathering, bringing together representatives of India and Malaysia alongside devotees in a shared expression of peace and harmony.

The Sai Baba Peace Torch is part of the Shirdi Sai Baba Peace Foundation’s international peace initiative and has travelled across borders carrying its message of peace, service and compassion. Its journey has included associations with institutions and humanitarian landmarks such as the United Nations, South Africa, the Mahatma Gandhi Foundation, the Mother Teresa Foundation, the Vatican and Amma.

Following its Malaysia chapter, the Peace Torch is scheduled to continue its international journey towards the World Peace Palace in The Hague, Baba Mundi and the Vatican, before travelling onward to South Africa. The torch is subsequently expected to return to India for the grand finale of the Foundation’s international peace initiative, planned for April next year.

The Tapah gathering marked another significant chapter in the journey of the Peace Torch, bringing together people from different backgrounds around a common message of peace and humanity.

The Shirdi Sai Baba Peace Foundation continues to promote the belief that spirituality is not confined by religion, nationality or geographical boundaries, but is ultimately rooted in humanity and the shared aspiration for a peaceful world.

“Spirituality is Humanity.”

About Shirdi Sai Baba Peace Foundation

The Shirdi Sai Baba Peace Foundation is dedicated to promoting peace, harmony, compassion and humanity through spiritual and humanitarian initiatives.

Bengaluru (Karnataka) [India] : AlgoShack Technologies, Bengaluru-based AI product company and creator of algoQA, its AI-augmented autonomous quality engineering platform, ranked 3rd globally among 742+ test automation companies by Tracxn, participated as Startup Partner in the Women Entrepreneurship Bootcamp held in August 2026, at SSM Cultural Hall, BIET, Namma Davanagere.

The district-level initiative brought together 120 selected girl students from five institutions across Davanagere, organized into 10 teams, for a day of intensive hands-on training in entrepreneurship spanning customer discovery, business model design, and pitch development. The program was convened under the Karnataka Digital Economy Mission (KDEM) and the IT, BT and S&T Department, Government of Karnataka, as part of the state’s broader push to expand entrepreneurial opportunity beyond metro hubs and into district-level talent pools.

AlgoShack’s involvement reflects the company’s growing focus on grassroots technology engagement, extending its presence beyond enterprise software quality into skill-building and innovation access for emerging talent in Karnataka’s smaller cities. As a bootstrapped company that has scaled to a 300-person team, AlgoShack has consistently positioned itself as an advocate for founders and builders who create value through discipline, innovation, and execution, a philosophy the company sees reflected in Davanagere’s next generation of women entrepreneurs.

“Entrepreneurship shouldn’t be limited by geography or access to networks,” said Ananya, Women Leader at AlgoShack. “These 120 students are proof that ambition and problem-solving ability exist everywhere. Our role is simply to show up, share what we’ve learned building a company from scratch, and back that talent with real exposure. Programs like this are exactly where India’s next wave of founders will come from, and we wanted AlgoShack to be part of that starting point.”

The bootcamp featured sessions on the entrepreneurial mindset and Karnataka’s opportunity landscape for women. It is followed by structured workshops on problem validation and business model development, closing with a peer-pitch challenge and a 60-day action plan for participating teams.

AlgoShack’s participation in the Davanagere bootcamp adds to its ongoing engagement with India’s innovation ecosystem, aligning with the company’s broader narrative of building global-standard technology from India, a message it has carried through its enterprise work in autonomous testing.

About AlgoShack Technologies

AlgoShack is a Bengaluru-based AI-native autonomous testing platform company, ranked 3rd globally among 742+ test automation companies by Tracxn. Its flagship product, algoQA, is an AI-augmented autonomous testing platform serving enterprises across MedTech, banking and fintech, digital commerce, and global capability centers. Bootstrapped and built on 35 years of engineering heritage, AlgoShack holds ISO 9001:2015 certification and MedTech compliance attestations under IEC 62304 and ISO 14971. The company recently expanded to Newark, Delaware, marking its entry into the US market.

New Delhi [India], August 28: Vikram Sagar Pasala, Founder and Chairman, is working to establish an indigenous ecosystem for Artificial Intelligence and Robotics in India. As the master architect of AI and Robotics products, systems, applications, solutions, services, and consulting, he is focused on connecting advanced innovation with practical, locally developed technology.

His vision extends beyond individual products. It aims to strengthen India’s capabilities across the complete robotics value chain—from design and engineering to manufacturing, programming, deployment, training, research, and commercialisation. The objective is to develop technologies that address Indian requirements while supporting the country’s emergence as a global leader in advanced engineering and intelligent machines.

A major part of this mission is VSP Techversity, an AI and Robotics institute in Hyderabad. The institute is designed to offer industry-oriented education and practical training in emerging technologies. Its programmes focus on the complete development cycle of intelligent machines, including hardware, software, electronics, mechanics, firmware, artificial intelligence, and automation.

VSP Techversity offers the following five courses: Humanoid Robotics, Humanoid Electronics & Firmware, Robotics Mechanical Design, Embodied AI, and Industrial Robotics.

These courses are intended to provide learners with practical knowledge and hands-on exposure to the technologies required to build, program, integrate, and operate advanced robotic systems. The curriculum is designed to prepare students, engineers, researchers, entrepreneurs, and technicians for opportunities in the rapidly developing AI and Robotics sector.

A distinctive focus of the initiative is the development of indigenous humanoid robots under the name “Vikky.” Through VSP Techversity, trainees are expected to learn the complete lifecycle of a humanoid robot—from mechanical design, electronics, and firmware to artificial intelligence, embodied cognition, control systems, programming, and real-world operation. This integrated approach can help create a skilled workforce capable of contributing to India’s growing robotics industry.

Vikram Sagar Pasala is also pursuing the concept of an exclusive VSP AI & Robotics City in an Indian state. The proposed city is envisioned as an integrated destination for the robotics ecosystem, bringing together AI and Robotics manufacturing, innovation centres, incubation facilities, a training university, research and development clusters, business centres, residential spaces, and green-building infrastructure.

By combining education, research, entrepreneurship, manufacturing, and sustainable urban development, the proposed city could provide a comprehensive platform for startups, investors, students, industries, and technology partners. Through these initiatives, Vikram Sagar Pasala is advancing a long-term vision to develop India’s indigenous AI and Robotics capabilities.

Mumbai (Maharashtra) [India] : Family offices in India are entering their most consequential decade. The number of structured family offices has grown almost seven-fold, from roughly 45 in 2018 to close to 300 by 2024, and is projected to cross 1,000 before 2030. Against this backdrop, Alpha Capital, a SEBI-registered multi-family office, is calling on India’s wealthy families to prioritise governance and structure over short-term tax optimisation as they formalise how they manage generational wealth.

The urgency is driven by scale. According to the Indian Family Offices Report 2026, produced by The Economic Times and research firm 1Lattice, the number of Indian families with wealth exceeding US$30 million is set to rise from about 16,000 in 2025 to nearly 26,000 by 2030. The same report projects an intergenerational wealth transfer of US$1.3 trillion to US$1.5 trillion across Indian family businesses over the coming decade. With family businesses already contributing an estimated 60 to 70 percent of India’s GDP (PwC), the decisions families make about structure today will shape Indian capital formation for a generation.

“Every promoter with a liquidity event is now being told they need a family office, and most of them end up buying a product instead of building an institution,” Alpha Capital said. “There is no dedicated SEBI framework for family offices, and the term does not appear in any Indian statute. That means the entire burden falls on getting the structure right, across trusts, LLPs, alternative investment funds, and, where relevant, GIFT City. Families that chase tax arbitrage alone leave succession and control exposed, and that is precisely where real wealth leaks.”

Why Family Offices in India Are Growing So Quickly

India is expected to remain one of the world’s fastest-growing large economies through 2026, expanding the base of ultra-high-net-worth families year on year. Indian family offices now rank third globally by venture capital deal volume, behind only the United States and the United Kingdom (PwC Global Family Office Deals Study 2025), a sign that these entities have shifted from passive wealth preservation to active capital allocation. More than half of Indian family offices now involve millennial or Gen Z members in investment decisions, with a significant share of next-generation investors favouring startups in health technology, fintech, and artificial intelligence.

For families with global allocation goals, GIFT City has emerged as India’s most significant onshore route offshore. Under the IFSCA Fund Management Regulations, a family can establish a Family Investment Fund through an Authorised Fund Management Entity, with benefits that include a ten-year corporate tax holiday under Section 80LA, exemption from GST, the ability to operate in US dollars, and access to global markets beyond the individual LRS cap. Alpha Capital notes, however, that capital gains benefits are not the reason to build at GIFT IFSC, and that families structuring purely for tax advantage are optimising for the wrong variable.

THE OPPORTUNITY IN CONTEXT

India’s Family Office Boom, by the Numbers

1,000+
Structured family offices projected in India before 2030, up from about 45 in 2018 and close to 300 by 2024.

US$1.3–1.5T
Intergenerational wealth transfer projected across Indian family businesses over the coming decade.

60–70%
Estimated share of India’s GDP contributed by family businesses (PwC).

No. 3 globally
India’s rank by family office venture capital deal volume, behind only the US and the UK (PwC Global Family Office Deals Study 2025).

Why structure, not tax, is the decision that will define the next decade of Indian wealth.

Wealth and transfer figures from the Indian Family Offices Report 2026 (The Economic Times & 1Lattice); GDP and deal-volume figures from PwC.

Why Structure Comes First

There is no dedicated SEBI framework for family offices, and the term appears in no Indian statute. That absence pushes the entire burden onto how a family is built, across trusts, LLPs, alternative investment funds, and, where relevant, GIFT City. Families that chase tax arbitrage alone leave succession and control exposed, which is precisely where wealth leaks between generations. The durable test is whether a single entity can say, at any moment, what a family owns, earns, and risks, and where it goes next, and keep that answer true as the next generation steps in.

GIFT City: India’s Onshore Route Offshore

• Ten-year corporate tax holiday under Section 80LA

• Access to global markets beyond the individual LRS cap

• Exemption from GST

• Ability to operate in US dollars

Alpha Capital’s caveat: capital gains benefits are not the reason to build at GIFT IFSC. Families structuring purely for tax advantage are optimising for the wrong variable.

An Aligned, Institutional Approach

Alpha Capital delivers family office capability through a single, aligned mandate that brings investment management, tax and structuring, succession planning, and consolidated reporting under one roof, rather than leaving families to coordinate fragmented advisers who each see only one part of the balance sheet.

“The test we put to every family is simple,” the firm added. “Can one entity tell you, today, what you own, what you earn, what you risk, and where it goes next? If the answer takes a week of phone calls, you do not yet have a family office. You have a filing cabinet with an expensive name. Our job is to make that answer immediate, and to keep it true across generations.”

Families evaluating their options can explore the firm’s family office services in India to understand how investment, tax, succession, and reporting are delivered under one aligned mandate.

About Alpha Capital

Alpha Capital is a SEBI-registered multi-family office based in Mumbai, India, serving ultra-high-net-worth families with investment management, succession and estate planning, tax and regulatory structuring, and consolidated wealth reporting. The firm works under a single, aligned mandate, bringing investment, tax, succession, and reporting together under one roof so that a family’s wealth and the structures that hold it evolve together across generations. For more information, visit https://www.alphacapital.in.

Food Is Not the Enemy draws on Dr. Ridhima's years in clinical practice. It offers a science-backed, myth-busting approach to nutrition, rooted in Indian food culture. The book spans 30 chapters. It begins with the basics of nutrition, moves through everyday eating and lifestyle habits, and covers condition-specific guidance on weight management, diabetes, heart health, gut health, PCOS, and perimenopause. It closes with a look at diet trends, supplements, and social media misinformation. The book includes patient stories from Dr. Ridhima’s own clinic, along with expert input from doctors across cardiology, endocrinology, gastroenterology, and gynaecology.

The evening featured a panel discussion with food historian and Padma Shri awardee Shri Pushpesh Pant; Millet Chef of India Vikas Chawla (Ambassador of Millets, NITI Aayog and Nutrihub, Government of India); Dr. Anshuman Kaushal, Director of Robotic, GI, Minimal Access and Bariatric Surgery at CK Birla Hospital, Gurugram; and Commonwealth and Asian Games gold medallist Nupur Sheoran; alongside the author.

In her opening remarks, Dr. Ridhima said her clinical practice has changed over the years. Fewer patients ask what to eat. More ask for reassurance that ordinary foods are safe to eat at all. “The problem was never the dal, rice, roti, potato or mango,” she said. “The problem is fear, misinformation and extremes.” This idea, that food itself is not the issue, framed the evening’s discussion.

The panel explored the subject from different angles. Shri Pushpesh Pant said India’s relationship with food has changed more in the last three decades than in the previous three centuries. He pointed to fermentation, seasonal eating, and the use of spices as practices that existed in Indian kitchens long before modern nutrition science gave them names.

Chef Vikas Chawla spoke about how imported grains like quinoa and kale became aspirational, while Indian staples like ragi, jowar, bajra, kangni, and kodo quietly disappeared from urban kitchens. He made the case for bringing these grains back into everyday meals.

Dr. Anshuman Kaushal addressed the flood of nutrition advice online. He raised a simple question: how much of it is backed by science, and how much is just confident storytelling?

Nupur Sheoran shared an athlete’s view on nutrition and performance. She described discipline not as never breaking routine, but as knowing how to return to it.

A lighter segment of the evening, called the ‘Khalnayak’ round, asked panelists to give quick verdicts on foods often blamed for poor health, including rice, ghee, potato, milk, fruit, and dal. The round sparked a lively, and at times disagreeing, exchange on which foods deserved their bad reputation. Closing the discussion, Dr. Ridhima returned to her opening question and asked whether views in the room had shifted. She restated what she called the core message of her book: “Don't just count calories. Count nourishment.” She added that health depends as much on sleep, movement, and stress as it does on food. She closed with the line, “Health does not come from fearing food. It comes from understanding it.”

About Dr. Ridhima Khamesra

Dr. Ridhima Khamesra is an award-winning clinical dietitian, wellness coach and nutritionist. She is the founder of Ridhima Khamesra’s Diet Clinic. Her honours include the Atal Bihari Achievement Samman (2022), the title of North India's Most Trusted Dietitian (2023), and recognition from the Ministry of Food Processing Industries and NITI Aayog for her national contribution to nutrition.

Sung by Aushim Khetarpal, “Maya Moh” brings together spirituality, devotion and contemporary music, with a message that goes beyond language and geographical boundaries. The music has been composed by Rupesh Mishra and Shailendra Mishra, while the lyrics have been penned by Shailendra Mishra.

One Krishna. One Message. One World.

The release of “Maya Moh” carries a larger vision — “One Krishna. One Message. One World.” The makers aim to take the song’s spiritual message to audiences not only across India but around the world. The Hindi version is now available, while five additional language versions are planned subsequently. Aushim Khetarpal will also lend his voice to the different language versions, making “Maya Moh” an ambitious multilingual musical journey.

With Janmashtami around the corner, the release of “Maya Moh” comes at a significant time. Drawing inspiration from the teachings of the Bhagavad Gita, the song touches upon themes of faith, surrender, inner strength and finding a higher purpose.
Rather than being positioned merely as a devotional track, “Maya Moh” attempts to connect the spiritual philosophy of Krishna with contemporary listeners. Its message of hope, courage and faith is intended to resonate with audiences across generations.

Aushim Khetarpal’s Devotional Voice

Aushim Khetarpal brings an emotional and soulful quality to the song through his vocals. The musical team, comprising composers Rupesh Mishra and Shailendra Mishra and lyricist Shailendra Mishra, has created a composition that blends spiritual thought with a contemporary musical sensibility.

The Musical Prelude to Children of God “Maya Moh” forms an important part of the musical journey leading up to Children of God. By releasing the song before the film, the makers are giving audiences an early glimpse into the spiritual and emotional world of the movie.

The song also sets the tone for a film that explores themes of spirituality, humanity, faith and the Divine, building anticipation for its theatrical release. With “Maya Moh” now out, the makers are looking beyond a conventional film-song release and envisioning a global musical journey inspired by Lord Krishna.
One Krishna. One Message. One World.

Because while language may change and music may evolve, the message of Krishna continues to remain universal.

At a ceremony held in Greater Noida West, NEFOMA President Annu Khan presented the honour to the Decoory Interiors team. He appreciated the company’s focus on quality, transparency, timely execution and customer satisfaction, noting that customer trust is the foundation of any successful organisation.

The recognition adds to Decoory Interiors’ growing list of honours. The company has previously been recognised as a “Best Interior Company” by media organisations and publications including Dainik Bhaskar, News Today and Live Today.

From Local Roots to a Growing Interior Brand

Decoory Interiors was formally established in 2017 in Delhi-NCR. Before establishing the brand, its director Krishna Nand had spent nearly a decade building a reputation in the interior sector through referrals, quality workmanship and customer trust.

Starting with smaller projects and a few carpenter teams, the company gradually evolved into a professionally structured interior design and execution company, offering end-to-end solutions from design and planning to execution and project handover.

Today, Decoory Interiors caters to homeowners seeking a reliable interior designer in Greater Noida West and interior designer in Noida Extension, with a focus on personalised design, functionality and quality execution.

Quality-Driven Interior Solutions

Decoory Interiors places strong emphasis on branded raw materials, experienced in-house interior designers, trained technical professionals and skilled execution teams. Designs are customised according to the client’s lifestyle, requirements, budget and available space.

The company is ISO 9001:2015 quality management certified and has also earned a 5-star Google rating.

Its services include home interior design, full home interiors, modular kitchen design, furniture, storage solutions, space planning, lighting and false ceilings. It also provides customised 2BHK interior design and 3BHK interior design solutions.

Rather than limiting its role to design, the company follows an integrated approach covering planning, material selection, execution, finishing and final handover.

Why Choose Decoory Interiors?

For homeowners looking for a dependable interior design company in Greater Noida, Decoory Interiors combines professional design expertise with quality materials, trained execution teams and end-to-end project management.

Its focus on transparent communication, quality workmanship and timely project delivery is designed to give homeowners a smoother interior experience—from the initial design concept to final handover.

This integrated approach has helped the company strengthen its presence in the rapidly developing residential markets of Greater Noida West and Noida Extension.

Expanding Across North India

Headquartered at Gaur City Centre, Greater Noida West, Decoory Interiors has expanded its presence with branches in Moti Nagar, New Delhi, Manali and Rishikesh.

The company is now working on a franchise-led expansion roadmap to extend its interior design and execution services to more cities across North India, while maintaining its focus on quality and customer service.

About Founder Krishna Nand

Krishna Nand, director of Decoory Interiors, brings extensive experience in interior design along with a professional background in journalism, writing and social initiatives.

He is a director at Chiraag Digital Private Limited and founder of MPMS (Manav, Prakriti Milan Sansthan)

https://kalpaanghimalaya.com

Welfare Foundation. His professional journey has also included associations with media and other initiatives, including Kaulantak Peeth, Kalpang Himalaya, News Plus, Hello Himachal and “Pen.”

He currently serves as an Advisory Editor with media groups including News Trust of India (NTI) and Democracy Express.

A Milestone in Decoory’s Journey

The NEFOMA Certificate of Excellence, along with earlier media recognitions, marks an important milestone in Decoory Interiors’ journey from a local interior service provider to a growing professional brand.

With its emphasis on quality, customer trust, transparency, professional execution and timely service, Decoory Interiors is preparing for its next phase of expansion across North India.

For More Information:

Decoory Interiors

Website: https://decoory.com/

Contact: 94296 93665/ 9821545511

Head Office: Gaur City Centre, Greater Noida West, Uttar Pradesh

The association marks an exciting chapter in FLITE's evolving style journey as the brand continues to strengthen its connect with today's style-conscious consumers. Together, Ali Fazal and Sanya Malhotra embody confidence, effortless style, and individuality, making them the perfect duo to represent the FLITE Buckle Collection.

At the heart of the association is the FLITE Buckle Collection - a range that reflects FLITE's vision of contemporary style. Created for today's fashion-conscious consumers, the collection celebrates confidence, self-expression, and effortless style, inspiring them to embrace every occasion with A Naya Andaaz. The campaign will unfold through three films, beginning with the Monsoon season, followed by Festive & Wedding celebrations, and concluding with an Eid-themed film. While each film captures a distinct consumer moment, they are united by a single thought—' Style Ka Naya Andaaz'—encouraging consumers to embrace footwear as an extension of their personal style. 

Watch the campaign film here: https://www.instagram.com/reel/Dbf7EW-yNV7/?igsh=MWV4aWc2b2NkanN3Yw%3D%3D

Mr. Gaurav Kumaar Dua, Co-Chief Executive Officer & Whole Time Director, Relaxo Footwears Ltd., said: "Today's consumers see style as an expression of who they are, and at FLITE, we are continuously evolving to meet these aspirations. The Buckle Collection embodies this vision by bringing together contemporary style with everyday comfort. We are delighted to welcome Ali Fazal to the FLITE family alongside our Brand Ambassador, Sanya Malhotra. Together, they bring the spirit of 'Style Ka Naya Andaaz' to life, inspiring consumers to embrace confidence, individuality, and effortless style for every occasion."

With Ali Fazal joining Brand Ambassador Sanya Malhotra, FLITE continues to strengthen its connect with consumers through 'Style Ka Naya Andaaz,' bringing the Buckle Collection to life across seasons and occasions.

About Relaxo Footwears Ltd.

Incorporated in 1984, Relaxo is the largest footwear manufacturer in India and has been serving the nation for four decades. Ranked among the top 500 Most Valuable Companies (Fortune 500 India), Relaxo is synonymous with quality products and affordable prices. It manufactures slippers, sandals, and sports & casual shoes.

Its most popular brands – Relaxo, Sparx, Flite, and Bahamas – each lead their respective segments. Relaxo, an iconic brand known for its rubber slippers, is a versatile choice for all sections of society. Flite offers a stylish range of fashionable and semi-formal slippers. Sparx reflects the attitude, style, and energy of young India through its sports shoes, sandals, and slippers. Bahamas captures the spirit of freedom, fun, and youth through its vibrant flip-flops.

With a pan-India distribution footprint, Relaxo also operates a strong network of 400+ exclusive retail outlets, and its products are widely available across major e-commerce platforms, large-format stores, and global markets.